Lifecycle Growth Lead, SMB Ads

United States Digital Space LLC; United States; Hybrid; USD 120,000 - 160,000; Full time

Job summary

the company is seeking a Lifecycle Marketing Manager to build, own, and lead lifecycle programs for SMB advertisers. This role defines strategy, owns the roadmap, and guides execution from insight to launch and measurement.

You will drive personalized engagement across email, product experiences, education, and other channels with a data-driven, cross-functional approach. The position requires strong analytical depth, independent judgment, and the ability to scale programs in a fast-moving,

Qualifications

• Experience building lifecycle programs from strategy through execution with measurable activation/retention results.
• Ability to translate customer behavior into engagement strategies with empathy, clear communication, and prioritization.
• Hands-on experience with CRM and marketing automation platforms such as Marketo.

Responsibilities

• Own the lifecycle program portfolio across prospect conversion, activation, retention, repeat spend, reactivation, and expansion.
• Map advertiser journeys using cohort analysis, product behavior, campaign performance, and customer feedback to identify high-impact growth opportunities.
• Build segmented, triggered journeys that connect advertiser needs, intent, readiness, and behavior to relevant messages and next steps.
• Lead prospect nurture and email acquisition programs. Coordinate audiences, retargeting, and conversion experiences with Growth Marketing.
• Launch onboarding and education programs that help advertisers create campaigns, understand performance, adopt capabilities, and grow their investment.
• Coordinate delivery across email, in-product and onsite experiences, retargeting, education, and sales engagement with channel and product teams.
• Test audiences, messaging, channels, timing, frequency, and offers. Use holdouts and downstream results to measure incremental customer impact.
• Define data signals, segmentation, instrumentation, automation, and measurement with Data Science, Marketing Operations, prospect intelligence teams, and Ads Engineering.
• Maintain high standards for journey quality, contact frequency, suppression, consent, and deliverability with operations and privacy partners.
• Improve activation, time to first campaign, retention, repeat spend, reactivation, and expansion. Scale effective programs and use AI to accelerate content, personalization, and analysis.

Skills

Lifecycle marketing

Cohort analysis

Customer journeys

CRM systems

Marketing automation

Personalization

Tools

Marketo

Job description

the company is seeking a Lifecycle Marketing Manager to build, own, and lead lifecycle programs for SMB advertisers. This role defines strategy, owns the roadmap, and guides execution from insight to launch and measurement.

You will drive personalized engagement across email, product experiences, education, and other channels with a data-driven, cross-functional approach. The position requires strong analytical depth, independent judgment, and the ability to scale programs in a fast-moving,