B2B Lifecycle Growth Lead — Hybrid/Relocation

Rebash

San Francisco, Seattle, New York (CA, WA, NY)

Hybrid

USD 180,000 - 240,000

Full time

7 days ago
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Benefits offered by this job

Relocation assistance

Job summary

OpenAI seeks a Growth Lifecycle Lead to design and scale company-wide lifecycle programs for B2B customers. You will own the SMB lifecycle strategy, partner with Engineering to build orchestration platforms, and create governance models that enable teams to deploy evergreen journeys at scale.

You will lead templates across email, push, and in-product messages, and coordinate with Product Marketing, Data Science, Analytics, and Legal to ensure compliant, high-quality experiences that drive value

Qualifications

  • 10+ years of lifecycle, CRM, retention, growth, product marketing, or marketing technology experience.
  • Experience building and scaling lifecycle tooling or platforms with engineering teams.
  • Strong technical and product fluency across event, identity models, data pipelines, APIs and triggering.

Responsibilities

  • Define and execute lifecycle and owned-channel strategy for SMBs across onboarding, activation, retention, resurrection, and monetization.
  • Lead design and deployment of templates and journeys across email, push, and in-product messaging.
  • Build scalable deployment workflows with governance, SLAs, and incident response.
  • Collaborate with Growth DS to create a measurement system linking reach, delivery, engagement, and value.
  • Ensure deliverability, localization, and quality across owned channels.

Skills

Lifecycle marketing
CRM & retention
Growth strategy
Executive influence
Program governance
Experimentation & measurement

Job description

OpenAI seeks a Growth Lifecycle Lead to design and scale company-wide lifecycle programs for B2B customers. You will own the SMB lifecycle strategy, partner with Engineering to build orchestration platforms, and create governance models that enable teams to deploy evergreen journeys at scale.

You will lead templates across email, push, and in-product messages, and coordinate with Product Marketing, Data Science, Analytics, and Legal to ensure compliant, high-quality experiences that drive value

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