B2B Lifecycle Architect & Growth Lead

OpenAI; New York (NY); Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

Relocation assistance

Hybrid work model

Job summary

OpenAI is seeking a Lifecycle Lead to build company-wide owned-channel capabilities for B2B and B2C experiences. This senior role defines lifecycle strategy, partners with Engineering to deploy orchestration platforms, and establishes operating models for scalable, safe evergreen programs.

You will collaborate across Engineering, Product, Data Science, Analytics, PMM, and regional teams to design journeys that drive activation, retention, and monetization while optimizing deliverability and

Qualifications

• 10+ years in lifecycle, CRM, retention, growth, or marketing technology, ideally in a global B2B business serving self-serve small businesses, enterprises, and developers.
• Experience building and scaling lifecycle tooling or platforms with Engineering for multiple teams, products, audiences, or markets.
• Strong technical and product fluency across event and identity models, data pipelines, APIs, segmentation, triggering, decisioning, experimentation, and deployment systems; coding experience is not required.
• Deep campaign and journey craft, with experience designing evergreen programs that move users from message to product value and durable behavior.
• Strong experimentation and measurement judgment, including incrementality, holdouts, cohort quality, retention, and lifetime value—not just delivery or click metrics.
• Experience creating operating models, governance, templates, and quality standards that increase organizational velocity without creating channel chaos.
• Executive-level cross-functional influence and clear communication across Engineering, Product, Data Science, Analytics, PMM, Creative, Legal, Privacy, and regional teams.
• A hands-on, systems-oriented leadership style: you can set a multi-year direction, write the brief, inspect the journey, diagnose failures, and make pragmatic tradeoffs in a fast-moving environment.

Responsibilities

• Set lifecycle vision, roadmap, and operating model for lifecycle and owned-channel engagement.
• Shape tooling and infrastructure for identity, audiences, eligibility, consent, triggers, orchestration, decisioning, frequency, experimentation, localization, quality assurance, and observability.
• Define scalable deployment workflows with self-service paths, governance, and incident response to enable teams to launch safely and efficiently.
• Translate audience, product, and business goals into evergreen journey strategies across onboarding, activation, continuation, retention, resurrection, and monetization.
• Lead the design, launch, iteration, and optimization of templates and journeys across email, push, and in-product messaging, including landing and post-click product experiences.
• Partner with Growth DS to build a measurement system that connects reach, eligibility, delivery, engagement, landing behavior, task completion, retained activity, and incremental value through experiments and holdouts.
• Optimize the small and medium business lifecycle portfolio by improving inventory, relevance, personalization, prioritization, and per-user frequency.
• Inform our owned channel / upsell strategy with high deliverability, localization, and operational quality, influencing senior stakeholders across the company.

Skills

Lifecycle marketing

CRM tools

Retention strategies

Growth

Marketing technology

Cross-functional collaboration

Job description

OpenAI is seeking a Lifecycle Lead to build company-wide owned-channel capabilities for B2B and B2C experiences. This senior role defines lifecycle strategy, partners with Engineering to deploy orchestration platforms, and establishes operating models for scalable, safe evergreen programs.

You will collaborate across Engineering, Product, Data Science, Analytics, PMM, and regional teams to design journeys that drive activation, retention, and monetization while optimizing deliverability and