Lifecycle Growth Architect: Buyer Engagement & Activation

B-Stock; Boston (MA); On-site; USD 130,000 - 175,000; Full time

Benefits offered by this job

Competitive compensation with bonus

Medical, Dental, and Vision benefits

Paid Time Off and 401(K)

Continuing education support

Job summary

B-Stock is seeking a builder and operator to own the full buyer lifecycle from acquisition to Premier Buyers ($250K+/year). You will design and build the buyer lifecycle architecture using Braze canvases, segmentation, triggers, and journeys, and own engagement outcomes.

Collaborate with Product and Data teams to define signals, write specs, and drive experimentation across onboarding and messaging. This role requires leadership without formal authority and a track record of delivering

Qualifications

• 7+ years of marketing experience with hands-on lifecycle marketing.
• Experience with Braze preferred; Iterable/HubSpot/Marketo considered.
• Experience building lifecycle programs from scratch.
• Strong measurement and experimentation skills.
• AI-native execution experience.

Responsibilities

• Design and build buyer lifecycle architecture in Braze.
• Define buyer cohorts and segmentation logic.
• Orchestrate messaging across email, in-app, push, and SMS.
• Build personalization frameworks and scoring logic.
• Develop AI-powered workflows to improve speed and optimization.
• Own deliverability and list hygiene.

Skills

Lifecycle marketing

Braze

Marketing automation

Experimentation framework

Cross-functional collaboration

AI-powered personalization

Data-driven decision-making

Tools

Braze

Iterable

HubSpot

Marketo

Job description

B-Stock is seeking a builder and operator to own the full buyer lifecycle from acquisition to Premier Buyers ($250K+/year). You will design and build the buyer lifecycle architecture using Braze canvases, segmentation, triggers, and journeys, and own engagement outcomes.

Collaborate with Product and Data teams to define signals, write specs, and drive experimentation across onboarding and messaging. This role requires leadership without formal authority and a track record of delivering