Lifecycle Growth Manager, Expansion (B2B SaaS)

Motive; United States; Remote; USD 89,000 - 111,000; Full time

Benefits offered by this job

Health benefits

Dental insurance

401k contribution

Paid time off

Sick time off

Short/long term disability

Job summary

Motive is seeking a seasoned Lifecycle Marketing Manager to own revenue-facing lifecycle motions and drive journey strategy across campaigns. You will shape customer experiences, partner with Campaign Ops/MOps for execution, and deliver measurable growth in a rapidly evolving SaaS environment.

You will collaborate with Analytics, PMM, Sales, and Product to optimize activation, cross-sell and expansion, using AI and automation to accelerate outcomes while maintaining accountability for results.

Qualifications

• 4–6 years of experience in email, CRM, and lifecycle marketing.
• At least 2+ years of B2B experience; SaaS/enterprise software a plus.
• Proven experience owning conversion, cross-sell, expansion, or PLG motions.
• Working knowledge of Marketo, Salesforce, Pendo, pixel tracking, attribution, and campaign tracking.

Responsibilities

• Own strategy, requirements, performance, and optimization for revenue-facing lifecycle motions (e.g., PLG, cross-sell, expansion, or reactivation).
• Identify growth opportunities using product and performance insights; define journey strategy, audience, sequencing, and success metrics.
• Align across PMM, Product, Sales, and Legal on campaign timing and eligibility; resolve conflicts and tradeoffs.

Skills

Email marketing

CRM

Lifecycle marketing

Cross-functional collaboration

B2B SaaS exposure

Education

Bachelors in Marketing

Tools

Marketo

Salesforce

Pendo

Job description

Motive is seeking a seasoned Lifecycle Marketing Manager to own revenue-facing lifecycle motions and drive journey strategy across campaigns. You will shape customer experiences, partner with Campaign Ops/MOps for execution, and deliver measurable growth in a rapidly evolving SaaS environment.

You will collaborate with Analytics, PMM, Sales, and Product to optimize activation, cross-sell and expansion, using AI and automation to accelerate outcomes while maintaining accountability for results.