B2B Growth & Lifecycle Lead

OpenAI; Seattle (WA); Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

Relocation assistance

Hybrid work model

Job summary

OpenAI is seeking a Lifecycle Lead to build company-wide owned-channel capabilities and lifecycle programs for SMBs. This senior, hands-on role partners with Engineering to deploy orchestration, with Product Marketing to translate goals into journeys, and with Growth teams to ensure scalable, safe, evergreen campaigns across email, push, and in-product messaging.

The position is based in San Francisco, Seattle, or New York City, with a hybrid model (3 days in the office) and relocation

Qualifications

• 10+ years of lifecycle, CRM, retention, growth, product marketing, or marketing technology experience.
• Track record building and scaling lifecycle tooling or platforms with Engineering across multiple teams.
• Fluency across event and identity models, data pipelines, APIs, segmentation, triggering, and deployment systems.
• Deep craft of evergreen campaigns moving users from message to product value.
• Strong experimentation and measurement judgment including retention and lifetime value.
• Experience creating operating models, governance, templates, and quality standards.
• Executive-level cross-functional influence across multiple teams.
• Hands-on, systems-oriented leadership able to set direction and make pragmatic tradeoffs.

Responsibilities

• Set company-wide lifecycle and owned-channel vision, roadmaps, and operating model for evergreen engagement.
• Shape tooling and infrastructure with Engineering for identity, audiences, eligibility, consent, triggers, and orchestration.
• Define scalable deployment workflows, self-service paths, governance, and incident response.
• Translate audience, product, and business goals into journey strategies across onboarding, activation, retention, and monetization.
• Lead design, launch, and optimization of templates and journeys across email, push, and in-product messaging.
• Work with Growth DS to build a measurement system linking reach, delivery, engagement, and value through experiments.
• Improve inventory, relevance, personalization, and frequency to optimize SMB lifecycle portfolio.
• Influence senior stakeholders to align deliverability, localization, and operational quality with company strategy.

Skills

Lifecycle experience

Lifecycle tooling

Event/Identity fluency

Campaign craft

Experimentation/measurement

Operating models

Cross-functional leadership

Systems-oriented leadership

Job description

OpenAI is seeking a Lifecycle Lead to build company-wide owned-channel capabilities and lifecycle programs for SMBs. This senior, hands-on role partners with Engineering to deploy orchestration, with Product Marketing to translate goals into journeys, and with Growth teams to ensure scalable, safe, evergreen campaigns across email, push, and in-product messaging.

The position is based in San Francisco, Seattle, or New York City, with a hybrid model (3 days in the office) and relocation