Lifecycle & Growth Platform Lead

OpenAI, Inc.; United States; Hybrid; USD 180,000 - 260,000; Full time

Benefits offered by this job

Relocation assistance

Hybrid work model

Job summary

OpenAI is hiring a Lifecycle Lead to build a company-wide owned-channel capability that reaches businesses with timely, trustworthy experiences. This senior leader will define SMB lifecycle strategy, partner with Engineering to build orchestration platforms, and establish an operating model for safe, scalable evergreen programs.

The role sits at the intersection of platform, product, and campaign strategy, collaborating with Engineering, Product, Data Science, Analytics, PMM, and client teams to

Qualifications

• 10+ years of experience in lifecycle, CRM, retention, growth, product marketing, or marketing technology, ideally in a global B2B business serving self-serve small businesses, enterprises, and developers.
• Track record of building and scaling lifecycle tooling or platforms with Engineering for multiple teams, products, audiences, or markets.
• Strong technical and product fluency across event and identity models, data pipelines, APIs, segmentation, triggering, decisioning, experimentation, and deployment systems.
• Deep campaign and journey craft, with evergreen programs that move users from message to product value and durable behavior.
• Strong experimentation and measurement judgment, including incrementality, holdouts, cohort quality, retention, and lifetime value.
• Experience creating operating models, governance, templates, and quality standards that increase velocity without channel chaos.
• Executive-level cross-functional influence and clear communication across Engineering, Product, Data Science, Analytics, PMM, Creative, Legal, Privacy, and regional teams.
• Hands-on, systems-oriented leadership: set multi-year direction, write the brief, inspect journeys, diagnose failures.

Responsibilities

• Set the company-wide vision, roadmap, and operating model for lifecycle and owned-channel engagement.
• Shape tooling and infrastructure for identity, audiences, eligibility, consent, triggers, orchestration, decisioning, frequency, experimentation, localization, quality assurance, and observability.
• Define scalable deployment workflows with self-service and centralized paths, templates, approvals, governance, SLAs, and incident response.
• Translate audience, product, and business goals into evergreen journey strategies across onboarding, activation, continuation, retention, resurrection, and monetization.
• Lead the design, launch, iteration, and optimization of templates and journeys across email, push, and in-product messaging.
• Build a measurement system that connects reach, eligibility, delivery, engagement, landing behavior, retention, and value through experiments.
• Optimize lifecycle portfolio by improving inventory, relevance, personalization, prioritization, and per-user frequency.
• Influence senior stakeholders across the company on deliverability, localization, and operational quality.

Skills

Lifecycle marketing

CRM

Retention

Growth

Product marketing

Marketing technology

Tools

Experimentation platforms

Analytics tooling

CRM platforms

Job description

OpenAI is hiring a Lifecycle Lead to build a company-wide owned-channel capability that reaches businesses with timely, trustworthy experiences. This senior leader will define SMB lifecycle strategy, partner with Engineering to build orchestration platforms, and establish an operating model for safe, scalable evergreen programs.

The role sits at the intersection of platform, product, and campaign strategy, collaborating with Engineering, Product, Data Science, Analytics, PMM, and client teams to