Merchant Growth & Activation Lead

Openkrill; United States; Remoto; USD 120.000 - 180.000; Tempo pieno

Descrizione del lavoro

Addi is seeking a data-driven Growth/Lifecycle leader to design, test, and scale merchant activation and retention. You will own the end-to-end engagement journey using behavioral data, experimentation, and tailored communications to drive faster activation and higher merchant value.

You’ll build automated, multichannel journeys in Braze, run weekly experiments, and collaborate with Product and Marketing to maximize GMV and improve retention across the merchant lifecycle.

Competenze

• Proficient in SQL for cohort analysis and funnel diagnosis.
• Experience building lifecycle journeys and activation strategies.
• Ability to design and run multi-channel campaigns and experiments.

Mansioni

• Own merchant lifecycle strategies from onboarding to reactivation.
• Build automated, multi-channel onboarding/activation journeys.
• Run weekly experiments with clean incrementality reads and monthly reviews.

Conoscenze

SQL

Lifecycle marketing

Multi-channel campaigns

A/B testing

Strumenti

Braze

Databricks

Snowflake

BigQuery

Descrizione del lavoro

Addi is seeking a data-driven Growth/Lifecycle leader to design, test, and scale merchant activation and retention. You will own the end-to-end engagement journey using behavioral data, experimentation, and tailored communications to drive faster activation and higher merchant value.

You’ll build automated, multichannel journeys in Braze, run weekly experiments, and collaborate with Product and Marketing to maximize GMV and improve retention across the merchant lifecycle.