Growth & Activation Director: Lifecycle Architect

Openkrill; United States; Remote; USD 180,000 - 260,000; Full time

Job summary

HighLevel is seeking a Director of Customer Growth & Activation to build a lifecycle motion for subscribers when no live interaction occurs. You will own the journey, plays, and enablement layer, leading a team assembled from existing functions and cross-functional dependencies.

This builder role requires strong analytics, ownership of activation metrics, and collaboration with Product Growth, Marketing, Revenue Growth, Support and Revenue Operations across a remote-first global org.

Qualifications

• 10+ years in growth, lifecycle, customer marketing, activation or post-sales revenue roles.
• 4+ years leading a team.
• Built a lifecycle or growth motion against an installed base from nothing.
• Experience with product-led or usage-based businesses where revenue exists after consumption.
• Analytically self-sufficient; writes cohort queries and defines metrics.
• Experience serving SMB and agency customers at volume in a fast-paced, remote-first environment.

Responsibilities

• Own the rate at which new subscribers engage with Customer Success.
• Own the trial-to-implementation handoff and conversion to Implementation.
• Lead a team running prioritized, stage-based outreach for stalled customers.
• Design the end-to-end 90-day journey, touch sequencing, and channel mix.
• Drive lifecycle expansion for cohorts outside account management.
• Own activation quality metrics and how customers rate the experience.
• Build per-customer stage scorecards anchored to funnel definitions.
• Oversee ramping of advisors and customer success managers.

Skills

Growth

Lifecycle

Activation

Post-sales Revenue

Analytical

Education

Bachelor's degree

Tools

Google Suite

Zoom

Slack

Marketing Automation

CRM platforms

HighLevel

Job description

HighLevel is seeking a Director of Customer Growth & Activation to build a lifecycle motion for subscribers when no live interaction occurs. You will own the journey, plays, and enablement layer, leading a team assembled from existing functions and cross-functional dependencies.

This builder role requires strong analytics, ownership of activation metrics, and collaboration with Product Growth, Marketing, Revenue Growth, Support and Revenue Operations across a remote-first global org.