Buyer Lifecycle & Growth Marketing Lead

B-Stock

San Francisco (CA)

Hybrid

USD 130,000 - 175,000

Full time

14 days+

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Benefits offered by this job

Bonus & options

Medical/Dental/Vision

PTO & telecommuting

401(k) matching

Education support

Team offsites

Snacks & drinks

Job summary

B-Stock is seeking a senior marketer to own the full buyer lifecycle—from acquisition to Premier Buyers ($250K+/year)—and to design AI-powered automations that accelerate engagement and activation. You’ll orchestrate Braze canvases, segmentation, and cross‑channel messaging, partnering with Product and Data to align strategy with technical execution.

You will work in a cross‑functional environment, measure outcomes with rigorous experimentation, and contribute to scalable programs that drive

Qualifications

7+ years of marketing experience with hands-on lifecycle marketing ownership.
Braze experience preferred; Iterable, HubSpot, or Marketo also considered.
Proven ability to build lifecycle programs from scratch and drive outcomes.
Strong measurement, experimentation design, and data-driven recommendations; AI-powered execution.

Responsibilities

Design and build lifecycle architecture across channels (email, in-app, push, SMS).
Define segmentation, onboarding journeys, and personalized messaging at scale.
Partner with Product/Data to specify signals and wiring for the lifecycle system.
Lead experiments and provide clear optimization recommendations.