Lifecycle Growth Manager — Braze Expert for Sports Apps

Splash Sports; United States; A distancia; USD 95.000 - 135.000; Jornada completa

Descripción de la vacante

Splash Sports is seeking an experienced Lifecycle Marketing Manager to own end-to-end user journeys in a real-money gaming environment. You will shape onboarding, activation, and retention, building sophisticated flows with segmentation and compelling copy.

You will partner with growth, content, product, and compliance to run structured A/B tests, track lifecycle reporting, and apply AI-driven workflows. A passion for sports and data fluency are essential to turn acquired users into repeat

Formación

• 3+ years of lifecycle marketing experience in consumer apps, gaming, or fintech.
• Deep Braze expertise, segmentation fluency, and strong copy skills.
• Proficient with data, AI workflow usage, and sports-focused mindset.

Responsabilidades

• Build sophisticated user journeys with segmentation logic and copy.
• Track lifecycle reporting and run structured A/B tests.
• Partner with growth, content, product, and compliance teams.

Conocimientos

Lifecycle marketing

Braze

Segmentation

Copywriting

Data analytics

AI workflows

Herramientas

SQL

Descripción del empleo

Splash Sports is seeking an experienced Lifecycle Marketing Manager to own end-to-end user journeys in a real-money gaming environment. You will shape onboarding, activation, and retention, building sophisticated flows with segmentation and compelling copy.

You will partner with growth, content, product, and compliance to run structured A/B tests, track lifecycle reporting, and apply AI-driven workflows. A passion for sports and data fluency are essential to turn acquired users into repeat