Lifecycle Marketing Manager — Multi-Channel Growth & CRM

Flex; Northern, New York (KY, NY); Hybrid; USD 132,000 - 165,000; Full time

Benefits offered by this job

Company equity

401(k) plan with company match

Unlimited PTO + holidays

Parental leave

Free Flex subscription

Job summary

Flex is seeking a Lifecycle Marketing Manager to drive growth by optimizing transactional communications and product-led messaging across email, SMS, and push. You will own end-to-end campaigns, collaborate with product, marketing, and compliance, and lead cross‑functional efforts to improve retention and engagement.

You will work in a hybrid setup with on-site expectations at NYC or SF HQs, and you should be comfortable with high-volume campaigns, data analysis, and on-call support during the

Qualifications

• 5+ years of experience in CRM or lifecycle marketing, email and SMS campaign management.

Responsibilities

• Own transactional communications and product-led messaging across channels.
• Manage end-to-end lifecycle campaigns across segmented user journeys.
• Analyze campaign performance and drive improvements through A/B testing.

Skills

CRM marketing

Lifecycle marketing

Email marketing

SMS marketing

Campaign management

A/B testing

Cross-functional collaboration

Tools

Braze

Campaign analytics tools

Job description

Flex is seeking a Lifecycle Marketing Manager to drive growth by optimizing transactional communications and product-led messaging across email, SMS, and push. You will own end-to-end campaigns, collaborate with product, marketing, and compliance, and lead cross‑functional efforts to improve retention and engagement.

You will work in a hybrid setup with on-site expectations at NYC or SF HQs, and you should be comfortable with high-volume campaigns, data analysis, and on-call support during the