Multi-Channel Lifecycle Automation Architect

Medium; Abbeyville (CO); On-site; USD 25,000 - 30,000; Full time

Job summary

Medium in the United States invites applications for a Lifecycle Marketing Automation Specialist who will design, build, and deploy data-driven campaigns across email, SMS, push, and in-app messaging to nurture hosts through acquisition, activation, and retention.

You will own end-to-end flows inside Iterable, Pardot, SFMC, and Salesforce CRM, troubleshoot HTML/CSS, run A/B tests, analyze performance data, and collaborate with cross-functional teams to align campaigns with business goals.

Qualifications

• 1–3 years of hands-on experience in lifecycle marketing, marketing operations, or automation.
• Experience using Iterable, Pardot, and Salesforce Marketing Cloud (SFMC).
• Strong ability to query data, build segments, and trigger automated flows.

Responsibilities

• Design, build, and optimize multi-channel lifecycle journeys.
• Monitor and maintain automation flows for consistency and performance.
• Work inside marketing stack to ensure data flow and campaign triggering across host lifecycle stages.
• Troubleshoot HTML/CSS to ensure email render across devices.
• Conduct A/B testing and extract insights to improve campaigns.
• Analyze performance data to refine strategies.

Skills

Lifecycle marketing

Marketing automation

Iterable

Pardot

Salesforce Marketing Cloud

Salesforce CRM

SQL

REST APIs

HTML/CSS

Tools

Iterable

Pardot

Salesforce Marketing Cloud

Salesforce CRM

Job description

Medium in the United States invites applications for a Lifecycle Marketing Automation Specialist who will design, build, and deploy data-driven campaigns across email, SMS, push, and in-app messaging to nurture hosts through acquisition, activation, and retention.

You will own end-to-end flows inside Iterable, Pardot, SFMC, and Salesforce CRM, troubleshoot HTML/CSS, run A/B tests, analyze performance data, and collaborate with cross-functional teams to align campaigns with business goals.