Lifecycle Campaign Architect

SoFi; New York (NY); On-site; USD 90,000 - 120,000; Full time

Job summary

SoFi is seeking an experienced Lifecycle Marketing Operations Manager to architect Braze-based campaigns across email, push, and in-app channels. You’ll own end-to-end content deployment, QA, and audience segmentation while aligning with LCM strategists to hit OKRs.

The role emphasizes data-driven execution, strong attention to detail, and proactive stakeholder communication in a fast-paced, multichannel environment.

Qualifications

• Bachelor’s degree in Business, Finance, Marketing, or related field.
• 5+ years of HTML coding experience and hands-on email deployment.
• 2–5 years with marketing automation tools (Braze, Pardot, Marketo, Eloqua).
• Strong workload management and ability to juggle multiple projects.
• Attention to detail and QA discipline with proactive communication.
• Ability to adapt to changing priorities and ambiguous projects.

Responsibilities

• Execute data-driven marketing initiatives using campaign management tools.
• Own coding/building, approvals, and deployment of lifecycle campaigns across channels.
• Deliver on campaign deadlines across Email, Push, In-App Messaging, etc.
• Develop quality control processes to ensure timely, accurate outputs.
• Produce campaign performance reports with insights for optimization.
• Build accurate audience segmentation and collaborate with stakeholders.

Skills

HTML coding

Campaign management

Stakeholder communication

Project management

Marketing automation

SQL queries

Education

Bachelor’s Degree

Tools

Braze

Pardot

Marketo

Eloqua

Job description

SoFi is seeking an experienced Lifecycle Marketing Operations Manager to architect Braze-based campaigns across email, push, and in-app channels. You’ll own end-to-end content deployment, QA, and audience segmentation while aligning with LCM strategists to hit OKRs.

The role emphasizes data-driven execution, strong attention to detail, and proactive stakeholder communication in a fast-paced, multichannel environment.