Lifecycle Marketing Manager - Salesforce Marketing Cloud Expert

Focus Financial Partners; St. Louis (MO); On-site; USD 85,000 - 107,000; Full time

Job summary

Focus Partners seeks a hands-on Lifecycle Marketing Manager to design, build, deploy, and optimize campaigns and journeys that drive growth and client experience. The role combines technical SFMC execution with lifecycle strategy and requires several years of hands-on SFMC Engagement experience.

This is not a strategy-only role; you will build campaigns, automations, audience segments, and journeys while shaping program structure, cadence, testing, and optimization across prospect, client, and

Qualifications

• Several years of hands-on Salesforce Marketing Cloud Engagement experience.
• Experience with Email Studio, Content Builder, Journey Builder, and Automation Studio.
• Experience creating and managing data extensions, SQL-based audience segmentation, journey logic, personalization, and automated workflows.
• Salesforce Marketing Cloud certifications are preferred.

Responsibilities

• Build and deploy email campaigns in Salesforce Marketing Cloud Engagement using Email Studio, Content Builder, Journey Builder, and Automation Studio.
• Own end-to-end campaign execution, including audience segmentation, data extensions, SQL queries, dynamic content, personalization, send configuration, and deployment.
• Build and optimize Journey Builder programs, including entry criteria, decision logic, cadence, suppression logic, and exit criteria.
• Configure and QA landing pages, forms, and CloudPages supporting prospect, event, advisor, and client engagement programs.
• Own lifecycle strategy for assigned programs, including prospecting, nurture, pre-consultation, client engagement, and advisor-facing journeys.
• Translate business objectives into journey architecture, audience definitions, contact strategies, testing plans, and measurable success criteria.
• Develop and manage A/B and multivariate testing across subject lines, content, send timing, audience treatments, and journey paths.
• Analyze campaign and journey performance and recommend improvements to segmentation, personalization, cadence, content, and journey logic.
• Execute recurring and one-time communications for Focus Partners and affiliated firms, including newsletters, event invitations, and lifecycle touchpoints.
• Own campaign QA and release readiness across audience accuracy, content, links, data mapping, tracking, rendering, deliverability, and compliance.
• Investigate and resolve data issues, deliverability incidents, failed automations, audience errors, and journey failures.
• Partner with various teams to translate briefs into production-ready campaigns.
• Collaborate on data extensions, integrations, reusable components, documentation, platform governance, and build standards.
• Maintain campaign tracking and documentation, including UTMs, naming conventions, audience definitions, journey logic, testing, and change history.
• Apply AI tools to accelerate content iteration, personalization, documentation, testing, and campaign QA.

Skills

Lifecycle marketing

Email marketing

CRM marketing

Data-driven

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Salesforce Marketing Cloud Engagement

Email Studio

Content Builder

Journey Builder

Automation Studio

SQL queries

AMPscript

CloudPages

HTML/CSS

APIs

Job description

Focus Partners seeks a hands-on Lifecycle Marketing Manager to design, build, deploy, and optimize campaigns and journeys that drive growth and client experience. The role combines technical SFMC execution with lifecycle strategy and requires several years of hands-on SFMC Engagement experience.

This is not a strategy-only role; you will build campaigns, automations, audience segments, and journeys while shaping program structure, cadence, testing, and optimization across prospect, client, and