Lifecycle Marketing Architect: Growth & Retention

SalesBountyHunter; Miami (FL); On-site; USD 130,000 - 150,000; Full time

Benefits offered by this job

Medical, Dental, Vision insurance

401(k) with company match

Paid Time Off

Paid Holidays

Job summary

SalesBountyHunter is seeking a Lifecycle Marketing Manager to own the entire customer journey—from lead generation and education to onboarding, retention, and long-term LTV. Design automated multi-channel campaigns (email, SMS, in-platform messaging) to educate buyers and build brand loyalty in a health-tech/e-commerce setting.

You will lead segmentation, experiment with tests, and collaborate with Product, E-commerce, CX, and Creative teams to ensure a consistent brand voice and high product

Qualifications

• 3 to 5+ years of hands-on experience owning CRM, growth, or lifecycle marketing in a B2C or high-growth e-commerce/health-tech brand.
• Strong analytical toolkit capable of translating cohort, engagement, and conversion data into actionable marketing strategies.
• Experience with email/SMS marketing platforms and integration with CRM tools.

Responsibilities

• End-to-End Journey Strategy: Map, build, and optimize the customer lifecycle across lead generation, education, onboarding, retention, and win-back campaigns.
• Automation & Campaign Execution: Architect scalable automated workflows using tools like Klaviyo, HubSpot, or Salesforce Marketing Cloud.
• Segmentation & Personalization: Develop behavioral and demographic segmentation for distinct buyer personas with AI-enabled personalization.
• Conversion & Compliance Optimization: Create targeted nurture sequences to address hesitations and improve product adoption.
• Cross-Channel Messaging: Own strategy across email, SMS, and in-platform messaging.
• Experimentation & Testing Roadmap: Design and analyze A/B and multivariate tests to improve KPIs.
• Cross-Functional Collaboration: Partner with Product, E-commerce, CX, and Creative teams for aligned promotions.
• Analytics & Reporting: Maintain dashboards tracking lifecycle metrics like CAC payback and LTV.

Skills

CRM

Growth marketing

Lifecycle marketing

Email marketing

Tools

Klaviyo

HubSpot

Salesforce Marketing Cloud

SQL

Job description

SalesBountyHunter is seeking a Lifecycle Marketing Manager to own the entire customer journey—from lead generation and education to onboarding, retention, and long-term LTV. Design automated multi-channel campaigns (email, SMS, in-platform messaging) to educate buyers and build brand loyalty in a health-tech/e-commerce setting.

You will lead segmentation, experiment with tests, and collaborate with Product, E-commerce, CX, and Creative teams to ensure a consistent brand voice and high product