Lifecycle Marketing Lead — SFMC Expert

Focus Partners; Wacker Township (SD); On-site; USD 85,000 - 107,000; Full time

Job summary

Focus Partners seeks a hands-on Lifecycle Marketing Manager to design, build, deploy, and optimize campaigns and journeys for growth, client experience, and multi-firm communications.

The role combines technical Salesforce Marketing Cloud execution with lifecycle strategy, requiring several years of hands-on SFMC Engagement experience and production work across Email Studio, Content Builder, Journey Builder, and Automation Studio.

Qualifications

• Bachelor's degree required; Marketing, Communications, Business, or related field preferred.
• Three or more years of experience in email marketing, lifecycle marketing, CRM marketing, or marketing automation.
• At least three years of hands-on experience building and deploying in Salesforce Marketing Cloud Engagement.
• Production experience with Email Studio, Content Builder, Journey Builder, and Automation Studio is required.
• Experience creating and managing data extensions, SQL-based audience segmentation, journey logic, dynamic content, personalization, and automated workflows.
• Demonstrated ability to own both lifecycle strategy and hands-on technical execution.
• Experience with campaign QA, troubleshooting, deliverability, subscription management, CAN-SPAM or GDPR.
• Experience with client-facing or regulated communications is a plus; financial services, wealth management, etc. preferred.
• Experience with AMPscript, CloudPages, HTML/CSS, APIs, Marketing Cloud integrations, Data 360/Data Cloud, Snowflake, Salesforce CRM, or HubSpot is a plus.
• Salesforce Marketing Cloud Email Specialist/Administrator/Consultant/Developer certification preferred.
• Experience using AI tools such as Copilot, Writer, or Einstein to accelerate campaigns is a plus.

Responsibilities

• Build and deploy email campaigns in Salesforce Marketing Cloud Engagement using Email Studio, Content Builder, Journey Builder, and Automation Studio.
• Own end-to-end campaign execution, including audience segmentation, data extensions, SQL queries, dynamic content, personalization, send configuration, and deployment.
• Build and optimize Journey Builder programs, including entry criteria, decision logic, cadence, re-entry rules, suppression logic, and exit criteria.
• Configure and QA landing pages, forms, and CloudPages supporting prospect, event, advisor, and client engagement programs.
• Own lifecycle strategy for assigned programs, including prospecting, nurture, pre-consultation, client engagement, and advisor-facing journeys.
• Translate business objectives into journey architecture, audience definitions, contact strategies, testing plans, and measurable success criteria.
• Develop and manage A/B and multivariate testing across subject lines, content, send timing, audience treatments, and journey paths.
• Analyze campaign and journey performance and recommend improvements to segmentation, personalization, cadence, content, and journey logic.
• Execute recurring and one-time communications for Focus Partners and affiliated firms, including newsletters, event invitations, and lifecycle touchpoints.
• Own campaign QA and release readiness across audience accuracy, content, links, data mapping, tracking, rendering, deliverability, and compliance.
• Investigate and resolve data issues, deliverability incidents, failed automations, audience errors, and journey failures.
• Partner with Digital Marketing, Marketing Communications, Content, Client Development, Compliance, CRM, IT, and agency partners to translate briefs into production-ready campaigns.
• Collaborate with the broader Marketing Cloud team on data extensions, integrations, reusable components, documentation, platform governance, and build standards.
• Maintain campaign tracking and documentation, including UTMs, naming conventions, audience definitions, journey logic, testing, and change history.
• Apply AI tools to accelerate content iteration, personalization, documentation, testing, and campaign QA.

Skills

Lifecycle marketing

Salesforce Marketing Cloud

Email marketing

CRM marketing

Marketing automation

SQL queries

A/B testing

CAN-SPAM/GDPR compliance

AI in marketing

Education

Bachelor's degree

Tools

Email Studio

Content Builder

Journey Builder

Automation Studio

CloudPages

AMPscript

HTML/CSS

APIs

Data Extensions

Salesforce CRM

Snowflake

HubSpot

Marketing Cloud Integrations

Job description

Focus Partners seeks a hands-on Lifecycle Marketing Manager to design, build, deploy, and optimize campaigns and journeys for growth, client experience, and multi-firm communications.

The role combines technical Salesforce Marketing Cloud execution with lifecycle strategy, requiring several years of hands-on SFMC Engagement experience and production work across Email Studio, Content Builder, Journey Builder, and Automation Studio.