Lead Generation Specialist - B2B Marketing Solutions

RR Donnelley & Sons; Tulsa (OK); On-site; USD 45,000 - 65,000; Full time

Benefits offered by this job

Medical, dental, and vision

Paid time off

401(k) matching

Life insurance

Parental leave

Tuition assistance

Employee discounts

Job summary

RR Donnelley & Sons, located in Tulsa, OK, is seeking a Sales Development Representative to drive growth by setting qualified appointments with new clients. This lead-generation role feeds the pipeline for a sales team and uses Salesforce to track activities.

Candidates should have 2+ years in sales/telemarketing, especially cold calling, with a preference for digital marketing services. Central Time Zone location and a strong customer-focused approach are essential.

Qualifications

• 2+ years of sales/telemarketing experience with emphasis on cold calling.
• Preferred focus on digital marketing services.

Responsibilities

• Initiate contact with prospective new clients.
• Generate interest in a discovery meeting with an RRD Sales Executive.
• Identify multiple contact points and position the value proposition to entice discovery.
• Conduct online research to understand prospect objectives and positioning.
• Generate a high-value sales pipeline through targeted prospecting.
• Collaborate with the sales team to develop a list of target prospects.
• Develop and run a pipeline of prospects with strong customer experience.
• Smoothly transition a lead to the sales team after the first discovery meeting.
• Actively use Salesforce for Lead Generation activities.
• Meet with Sales Leaders to evaluate strategy.

Skills

Lead generation

Sales proficiency

Salesforce

Written communication

Verbal communication

Time management

Self-motivation

Prospecting

Multi-channel outreach

Research

Objection handling

Adaptability

Team player

Education

Associate's degree in Business/Communications or related field

High School Diploma or GED

Tools

Salesforce CRM

Job description

RR Donnelley & Sons, located in Tulsa, OK, is seeking a Sales Development Representative to drive growth by setting qualified appointments with new clients. This lead-generation role feeds the pipeline for a sales team and uses Salesforce to track activities.

Candidates should have 2+ years in sales/telemarketing, especially cold calling, with a preference for digital marketing services. Central Time Zone location and a strong customer-focused approach are essential.