Lead Generation Specialist — Appointment Setter

RR Donnelley

Wisconsin

On-site

USD 45,000 - 65,000

Full time

14 days+

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Benefits offered by this job

Medical, Dental, and Vision insurance

Paid time off

Disability insurance

401(k) with company match

Life insurance

Parental leave

Tuition assistance

Employer/partner discounts

Job summary

RRD in Wisconsin seeks a Sales Development Representative to drive lead generation by setting qualified appointments with new clients. This role feeds leads to a Sales Executive for closing and does not own the full sales cycle.

You will use proven prospecting techniques, conduct prospect research, and maintain a high-value pipeline via Salesforce to track activities and outcomes. Teamwork and strong communication are essential.

Qualifications

2+ years of sales and telemarketing experience with an emphasis on cold calling.
Proven track record of meeting or exceeding lead generation targets.
Proficiency in Salesforce CRM and other sales technology tools.
Excellent written and verbal communication skills.
Strong time management and organizational skills.
Self-motivated with the ability to work independently and as part of a team.

Responsibilities

Leverage prospecting techniques to initiate contact with prospective new clients.
Generate interest in a discovery meeting with a sales executive.
Identify contact points within target lists and position our value proposition.
Conduct online research to understand prospects' business objectives.
Generate a high-value sales pipeline through strategic prospecting.
Collaborate with the sales team to develop target lists.
Transition leads to the sales team after the first discovery meeting.
Utilize Salesforce for all lead-generation activities.