Lead Generation Specialist — Appointment Setter

RR Donnelley; Wisconsin; On-site; USD 45,000 - 65,000; Full time

Benefits offered by this job

Medical, Dental, and Vision insurance

Paid time off

Disability insurance

401(k) with company match

Life insurance

Parental leave

Tuition assistance

Employer/partner discounts

Job summary

RRD in Wisconsin seeks a Sales Development Representative to drive lead generation by setting qualified appointments with new clients. This role feeds leads to a Sales Executive for closing and does not own the full sales cycle.

You will use proven prospecting techniques, conduct prospect research, and maintain a high-value pipeline via Salesforce to track activities and outcomes. Teamwork and strong communication are essential.

Qualifications

• 2+ years of sales and telemarketing experience with an emphasis on cold calling.
• Proven track record of meeting or exceeding lead generation targets.
• Proficiency in Salesforce CRM and other sales technology tools.
• Excellent written and verbal communication skills.
• Strong time management and organizational skills.
• Self-motivated with the ability to work independently and as part of a team.

Responsibilities

• Leverage prospecting techniques to initiate contact with prospective new clients.
• Generate interest in a discovery meeting with a sales executive.
• Identify contact points within target lists and position our value proposition.
• Conduct online research to understand prospects' business objectives.
• Generate a high-value sales pipeline through strategic prospecting.
• Collaborate with the sales team to develop target lists.
• Transition leads to the sales team after the first discovery meeting.
• Utilize Salesforce for all lead-generation activities.

Skills

Lead generation

Salesforce

Prospecting techniques

Communication

Time management

Research

Education

Associate degree in Business or Communications

Tools

Salesforce CRM

Job description

RRD in Wisconsin seeks a Sales Development Representative to drive lead generation by setting qualified appointments with new clients. This role feeds leads to a Sales Executive for closing and does not own the full sales cycle.

You will use proven prospecting techniques, conduct prospect research, and maintain a high-value pipeline via Salesforce to track activities and outcomes. Teamwork and strong communication are essential.