Lead Generation Specialist — Appointment Setter

RR Donnelley; Washington; On-site; USD 45,000 - 65,000; Full time

Job summary

RRD in the United States is seeking a Sales Development Representative to fuel growth by setting qualified appointments with new clients. This lead-generation role funnels prospects to a Sales Executive and does not close deals.

Responsibilities include prospecting via email, phone, and social channels, researching targets, building a high-value pipeline, and ensuring a smooth handoff after discovery meetings.

Qualifications

• 2+ years of sales/telemarketing experience with cold calling.
• Proven track record of meeting lead generation targets.
• Proficiency in Salesforce and sales tools.
• Excellent written and verbal communication.
• Ability to work independently and in a team.
• Strong prospecting techniques and lead-generation strategies.

Responsibilities

• Initiate contact with prospective new clients using proven prospecting techniques.
• Generate interest in discovery meetings with a Sales Executive.
• Identify contact points and position value proposition for discovery meetings.
• Conduct online research to understand prospect objectives and business needs.
• Generate a high-value sales pipeline through targeted prospecting.
• Collaborate with the sales team to develop target prospects.
• Develop and run a pipeline of prospects and ensure smooth handoff after discovery.
• Actively utilize Salesforce for lead-generation activities.
• Meet with Sales Leaders to evaluate strategy.

Skills

Salesforce

Written & verbal communication

Time management

Self-motivated

Prospecting techniques

Multichannel outreach

Research skills

Objection handling

Adaptability

Team collaboration

Education

Associate’s degree in Business/Communications

High school diploma or GED

Tools

Salesforce

Job description

RRD in the United States is seeking a Sales Development Representative to fuel growth by setting qualified appointments with new clients. This lead-generation role funnels prospects to a Sales Executive and does not close deals.

Responsibilities include prospecting via email, phone, and social channels, researching targets, building a high-value pipeline, and ensuring a smooth handoff after discovery meetings.