Lead Gen Specialist: Schedule High-Impact Discovery Calls

RR Donnelley

Atlanta (GA)

On-site

USD 45,000 - 65,000

Full time

14 days+

Application generator

Turn this role into an interview — a resume and cover letter built around what this employer wants.

Get past ATS filters

Benefits offered by this job

Medical, dental, vision coverage

401(k) with company match

Paid time off

Parental leave

Education assistance

Job summary

RR Donnelley in Atlanta, GA is seeking a Sales Development Representative to drive sales growth by setting qualified appointments with new clients. This lead-generation role feeds opportunities to a Sales Executive and does not own the full sales cycle.

You will leverage prospecting techniques across email, phone, and social media, conduct discovery meetings, manage a high-value pipeline in Salesforce, and collaborate with the sales team to transition leads after the initial discovery.

Qualifications

2+ years of sales and telemarketing experience with an emphasis on cold calling.
Associate degree preferred.
Strong written and verbal communication skills.

Responsibilities

Leverage prospecting techniques to initiate contact with prospective new clients.
Generate interest in a discovery meeting with an established RR Donnelley Sales Executive.
Identify multiple contact points within targets and position the value proposition to elicit a discovery meeting.
Conduct online research to understand the prospect and business objectives.
Develop and maintain a high-value sales pipeline through targeted prospecting.
Collaborate with the sales team to develop target lists and transition leads after discovery.
Use Salesforce for all lead generation activities and report progress to leaders.