B2B Lead Gen Specialist — Appointment Setter

RR Donnelley; Georgia; On-site; USD 45,000 - 65,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Paid time off

401(k) with company match

Life insurance

Parental leave

Tuition assistance

Discount programs

Job summary

RR Donnelley in Georgia seeks a Sales Development Representative responsible for generating qualified appointments and feeding the sales pipeline. This lead-generation role funnels prospects to an RRD Sales Executive for qualification and closing.

You will leverage multi-channel outreach, maintain accurate records in Salesforce, and collaborate with the sales team to build a high-value pipeline while delivering excellent customer experience.

Qualifications

• 2+ years of sales and telemarketing experience with an emphasis on cold calling.
• Associate's degree in Business, Communications, or related field.
• Minimum High School or GED.

Responsibilities

• Initiate contact with prospective new clients and generate interest for discovery meetings.
• Schedule qualified appointments for the sales team.
• Identify multiple contact points within target lists and position the value proposition of RRD services.
• Conduct online research to understand client objectives and business needs.
• Develop and maintain a high-value sales pipeline.
• Collaborate with the sales team to build target prospect lists.
• Transition leads to the sales team after the first discovery meeting.
• Utilize Salesforce for lead generation and activity tracking.
• Meet with Sales Leaders to evaluate strategy.

Skills

Lead generation

Salesforce

Written communication

Verbal communication

Time management

Self-motivation

Prospecting techniques

Research skills

Multichannel outreach

Objection handling

Adaptability

Customer-focused

Education

Associate's degree in Business or Communications

High School Diploma or GED

Tools

Salesforce CRM

CRM tools

Job description

RR Donnelley in Georgia seeks a Sales Development Representative responsible for generating qualified appointments and feeding the sales pipeline. This lead-generation role funnels prospects to an RRD Sales Executive for qualification and closing.

You will leverage multi-channel outreach, maintain accurate records in Salesforce, and collaborate with the sales team to build a high-value pipeline while delivering excellent customer experience.