Lead, Digital Paid Media & Growth

Astound; Florida; On-site; USD 95,000 - 130,000; Full time

Benefits offered by this job

401k retirement plan

Medical, dental, vision, life and STD

Paid Time Off/Vacation

Floating Holiday

Paid Holidays

Paid Sick Leave

Tuition reimbursement

Employee discount

Job summary

Astound, a leading provider of internet, WiFi, mobile, and TV services, seeks a Manager, Digital Paid Media to lead our paid media strategy across search, social, programmatic, affiliate, and retargeting. You will own the multi-channel plan, optimize performance, and collaborate with Analytics, eCommerce, Finance, and Brand to drive customer acquisition and revenue growth.

The role requires 5–8+ years in paid media, strong leadership, advanced analytics, and hands-on experience with Google,

Qualifications

• 5–8+ years managing paid media in a high-volume, service-based/subscription, eCommerce, telecommunications, or direct-to-consumer business.
• Proven coaching and managing high-performing teams.
• Strong testing, analytics, forecasting, attribution, and performance measurement skills.
• Proficiency with GA4, Looker, Tableau, BigQuery, or similar analytics tools.
• Hands-on expertise across Google, Microsoft, Meta, programmatic, and affiliate platforms.

Responsibilities

• Own paid media strategy and performance across search, social, programmatic, affiliate, and retargeting.
• Lead, coach, and develop a high-performing paid media team.
• Set priorities, allocate work, and ensure strong campaign execution.
• Manage budgets, pacing, forecasts, and investment shifts across channels.
• Optimize channel mix, audiences, creative, offers, and landing pages to improve conversions.
• Drive testing across platforms, audiences, creative, messaging, placements, and landing pages.
• Partner with Analytics and eCommerce to strengthen tracking, attribution, testing, and reporting.
• Define performance metrics and apply MMM and MTA insights to guide investment decisions.
• Communicate strategies, solutions, and performance insights to senior leadership to influence change.

Skills

Paid media management

Team leadership

Forecasting & attribution

Analytics communication

Excel proficiency

Strategic thinking

Education

Bachelor's degree preferred in Marketing or related field

Tools

GA4

Looker

Tableau

BigQuery

Google Ads

Microsoft Advertising

Meta Ads

Programmatic platforms

CJ Affiliate

Impact

Job description

Astound, a leading provider of internet, WiFi, mobile, and TV services, seeks a Manager, Digital Paid Media to lead our paid media strategy across search, social, programmatic, affiliate, and retargeting. You will own the multi-channel plan, optimize performance, and collaborate with Analytics, eCommerce, Finance, and Brand to drive customer acquisition and revenue growth.

The role requires 5–8+ years in paid media, strong leadership, advanced analytics, and hands-on experience with Google,