Director, Digital Paid Media & Growth

Astound; Delaware; Presencial; USD 96.000 - 130.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

401k plan with employer match

Medical insurance

Dental insurance

Vision insurance

Paid time off

Floating holidays

Holidays

Tuition reimbursement

Employee discount

Descripción de la vacante

Astound is seeking an experienced Manager, Digital Paid Media to lead a multi-million-dollar paid media program. You will own strategy across search, social, programmatic, affiliate, and retargeting, while building a high-performing team and driving customer acquisition, revenue growth, and efficiency.

This role collaborates with Analytics, eCommerce, Finance, Brand, and agencies to deliver data-driven insights and growth.

Formación

• 5-8+ years managing paid media in high-volume, service-based or ecommerce environments.
• Performance marketing focus with emphasis on efficient acquisition and growth.
• Track record of coaching and leading high-performing teams.
• Strong testing, analytics, forecasting, attribution, and performance measurement skills.
• Proficiency with GA4, Looker, Tableau, BigQuery or similar tools.
• Hands-on expertise across Google, Microsoft, Meta, programmatic, and affiliate platforms.
• Experience with first-party data, CRM/CDP, and AI-enabled optimization tools preferred.
• Budget management for multi-million dollar spends (>$10M).
• Agency or telecom background is a plus.
• Strong, clear communication translating data into executive insights.

Responsabilidades

• Own paid media strategy and performance across search, social, programmatic, affiliate, and retargeting.
• Lead, coach, and develop a high-performing paid media team.
• Set priorities, allocate work, and ensure strong campaign execution.
• Manage budgets, pacing, forecasts, and investment shifts across channels.
• Optimize channel mix, audiences, creative, offers, and landing pages for conversions.
• Drive testing across platforms, audiences, creative, and landing pages.
• Partner with Analytics and eCommerce to strengthen tracking, attribution, testing, and reporting.
• Define performance metrics and apply MMM and MTA insights to guide investment decisions.
• Apply AI search and content insights to strengthen strategy and performance.
• Communicate strategies and insights to senior leadership to influence priorities.
• Grow affiliate performance through partner, placement, and offer optimization.
• Evaluate new platforms and partnerships for fit, scale, and economics.
• Manage agency and platform partners against clear deliverables.

Conocimientos

Paid media management

Team leadership

Budget management

Analytics

Google Ads

Microsoft Ads

Meta Ads

Programmatic

A/B testing

Communication

Educación

Bachelor's degree in Marketing or related field

Herramientas

GA4

Looker

Tableau

BigQuery

Descripción del empleo

Astound is seeking an experienced Manager, Digital Paid Media to lead a multi-million-dollar paid media program. You will own strategy across search, social, programmatic, affiliate, and retargeting, while building a high-performing team and driving customer acquisition, revenue growth, and efficiency.

This role collaborates with Analytics, eCommerce, Finance, Brand, and agencies to deliver data-driven insights and growth.