Lead Copywriter — Remote (West Coast Preferred)

Hoka; Arizona; Remote; USD 97,000 - 130,000; Full time

Benefits offered by this job

Competitive pay

Bonuses

Health & wellness

Job summary

Deckers Brands, home of HOKA, seeks a Lead Copywriter to translate product innovation and athlete stories into breakthrough campaigns across channels. Remote - West Coast preferred; candidates must reside in approved states.

You’ll collaborate with designers and creative leaders, craft storytelling that connects runners and movers, and champion the HOKA voice while developing product language and messaging frameworks.

Qualifications

• Bachelor’s degree or equivalent professional experience.
• 9+ years in an advertising agency or in-house creative environment.
• Portfolio demonstrating strategic thinking and storytelling across retail brands and multiple mediums.
• Genuine passion for performance and lifestyle brands and alignment with a values-driven culture.
• Expertise in both print and digital marketing and advertising.
• Strong ability to craft persuasive short-form and long-form writing.
• Confident presenter who can sell in creative ideas.

Responsibilities

• Collaborate with designers and creative leaders to define narrative and copy direction for campaigns and brand initiatives.
• Brainstorm, craft, and present bold creative concepts and storytelling that spark emotion and drive measurable impact.
• Translate strategy and briefs into engaging copy concepts, narratives, and messaging that connect deeply with runners, hikers, and movers of all kinds.
• Create and shape stories across a wide range of digital channels—digital campaigns, site updates, social media—ensuring every touchpoint reflects HOKA’s unique voice.
• Craft retail, experiential narratives, and product-focused videos that turn moments of discovery into lasting brand connections.
• Collaborate across teams to elevate athlete and product stories that celebrate performance, possibility, and the joy of movement.
• Serve as a champion of the HOKA voice, ensuring communications reflect the brand's personality, values, and storytelling principles.
• Develop deep expertise in HOKA product language, innovation stories, and messaging frameworks to ensure consistent communication of product benefits and technologies across channels.
• Apply a deep understanding of running, outdoor, and lifestyle culture to ensure brand and product storytelling feels authentic, relevant, and connected to the communities HOKA serves.

Skills

Brand storytelling

Copywriting

Creative concepting

Presentation skills

Time management

Collaboration

Education

Bachelor's degree or equivalent

Job description

Deckers Brands, home of HOKA, seeks a Lead Copywriter to translate product innovation and athlete stories into breakthrough campaigns across channels. Remote - West Coast preferred; candidates must reside in approved states.

You’ll collaborate with designers and creative leaders, craft storytelling that connects runners and movers, and champion the HOKA voice while developing product language and messaging frameworks.