Senior Copywriter - Brand Storytelling & Campaigns (Remote)

Hoka; California; Remote; USD 97,000 - 130,000; Full time

Job summary

Deckers Brands, through its HOKA brand, is seeking a Lead Copywriter to transform product innovation and athlete stories into compelling campaigns across channels. You will shape narratives, elevate brand voice, and craft copy that resonates with runners, hikers, and movers worldwide.

The role emphasizes collaboration with designers and creative leaders, maintaining authentic brand storytelling and delivering measurable impact across campaigns while aligning with Deckers Brands’ inclusive

Qualifications

• Bachelor’s degree or equivalent professional experience.
• 9+ years in an advertising agency or in-house creative environment.
• Genuine passion for performance and lifestyle brands, and alignment with a values-driven company culture.
• Expertise in both print and digital marketing and advertising.
• Proven strength in crafting persuasive short-form and long-form writing.

Responsibilities

• Collaborate with designers, art directors, and creative leaders to concept and define the narrative and copy direction for HOKA campaigns and brand initiatives.
• Brainstorm, craft, and present bold creative concepts and storytelling that spark emotion, capture attention, and drive measurable impact.
• Translate strategy and creative briefs into engaging copy concepts, narratives, and messaging that connect deeply with runners, hikers, and movers of all kinds.
• Create and shape stories across a wide range of digital channels—digital campaigns, site updates, social media—ensuring every touchpoint reflects HOKA’s unique voice.
• Craft retail, experiential narratives, and product-focused videos that turn moments of discovery into lasting brand connections.
• Collaborate across teams to elevate athlete and product stories that celebrate performance, possibility, and the joy of movement.
• Serve as a champion of the HOKA voice, ensuring communications reflect the brand's personality, values, and storytelling principles.
• Develop deep expertise in HOKA product language, innovation stories, and messaging frameworks to ensure consistent communication of product benefits and technologies across channels.
• Apply a deep understanding of running, outdoor, and lifestyle culture to ensure brand and product storytelling feels authentic, relevant, and connected to the communities HOKA serves.

Skills

Copywriting

Storytelling

Creative concepting

Presentation

Communication

Time management

Collaboration

Strategic thinking

Campaign development

Education

Bachelor’s degree or equivalent professional experience

Job description

Deckers Brands, through its HOKA brand, is seeking a Lead Copywriter to transform product innovation and athlete stories into compelling campaigns across channels. You will shape narratives, elevate brand voice, and craft copy that resonates with runners, hikers, and movers worldwide.

The role emphasizes collaboration with designers and creative leaders, maintaining authentic brand storytelling and delivering measurable impact across campaigns while aligning with Deckers Brands’ inclusive