Lead Brand Copywriter – Remote (Performance & Movement)

Hoka; Oregon; Remote; USD 97,000 - 130,000; Full time

Benefits offered by this job

Competitive Pay and Bonuses

Financial Planning and wellbeing

Time away from work

Extras, discounts and perks

Growth and Development

Health and Wellness

Job summary

HOKA, part of Deckers Brands, seeks a Lead Copywriter to transform product innovation and athlete stories into engaging campaigns. This remote-capable role collaborates with designers to shape narratives that connect with runners, hikers, and movers worldwide.

The ideal candidate has a strong portfolio, 9+ years in advertising or in-house creative environments, and a passion for performance brands. Demonstrated excellence in both print and digital marketing is essential.

Qualifications

• Bachelor’s degree or equivalent professional experience.
• Strong portfolio showing strategic thinking and storytelling across retail brands.
• 9+ years in an advertising agency or in-house creative environment.
• Passion for performance and lifestyle brands with authentic voice.

Responsibilities

• Collaborate with designers and creative leaders to define narrative and copy direction for campaigns.
• Brainstorm, craft, and present bold concepts and storytelling that spark emotion and drive impact.
• Translate strategy into engaging copy concepts and messaging for runners, hikers, and movers.
• Create stories across digital channels, site updates, and social media reflecting HOKA’s voice.
• Develop retail, experiential narratives and product-focused videos to build brand connections.
• Elevate athlete and product stories celebrating performance and movement.
• Champion the HOKA voice, ensuring consistent communication of brand principles.
• Develop expertise in product language and messaging frameworks across channels.

Skills

Brand storytelling

Campaign concepts

Writing for digital

Presentation skills

Collaboration

Education

Bachelor’s degree or equivalent professional experience

Job description

HOKA, part of Deckers Brands, seeks a Lead Copywriter to transform product innovation and athlete stories into engaging campaigns. This remote-capable role collaborates with designers to shape narratives that connect with runners, hikers, and movers worldwide.

The ideal candidate has a strong portfolio, 9+ years in advertising or in-house creative environments, and a passion for performance brands. Demonstrated excellence in both print and digital marketing is essential.