Lead Copywriter — Remote (West Coast Preferred)

Hoka; Washington; Teletrabalho; USD 97 000 - 130 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Competitive pay & bonuses

Financial planning & wellbeing

Time away from work

Extras, discounts & perks

Growth & development

Health & wellness

Resumo da oferta

Deckers Brands, home of HOKA, is seeking a Lead Copywriter to transform product innovation and athlete stories into compelling campaigns that move people. You’ll shape narratives across channels and ensure a consistent HOKA voice.

The role emphasizes collaboration with designers and creative leaders, with 9+ years in advertising and a strong portfolio across print and digital media. Remote work from West Coast preferred, with a diverse, inclusive culture.

Qualificações

• Bachelor’s degree or equivalent professional experience.
• A strong and varied portfolio demonstrating strategic thinking, creative concepting, and storytelling across retail brands and multiple mediums.
• 9+ years in an advertising agency or in-house creative environment.
• Genuine passion for performance and lifestyle brands, aligned with a values-driven culture.
• Expertise in both print and digital marketing and advertising.
• Proven strength in crafting persuasive short-form and long-form writing.
• Confident presenter with the ability to sell in creative ideas and concepts.

Responsabilidades

• Collaborate with designers, art directors, and creative leaders to define the narrative and copy direction for HOKA campaigns and brand initiatives.
• Brainstorm, craft, and present bold concepts and storytelling that spark emotion and drive impact.
• Translate strategy into engaging copy concepts, narratives, and messaging for runners, hikers, and movers.
• Create and shape stories across digital channels—campaigns, site updates, social media—reflecting HOKA’s voice.
• Craft retail, experiential narratives, and product-focused videos that turn moments of discovery into brand connections.
• Collaborate across teams to elevate athlete and product stories celebrating performance and movement.

Conhecimentos

Portfolio

Advertising experience

Written storytelling

Presentation skills

Brand storytelling

Collaboration

Time management

Formação académica

Bachelor's degree or equivalent

Descrição da oferta de emprego

Deckers Brands, home of HOKA, is seeking a Lead Copywriter to transform product innovation and athlete stories into compelling campaigns that move people. You’ll shape narratives across channels and ensure a consistent HOKA voice.

The role emphasizes collaboration with designers and creative leaders, with 9+ years in advertising and a strong portfolio across print and digital media. Remote work from West Coast preferred, with a diverse, inclusive culture.