Lead Adobe Target Engineer - Personalization & Experiments

Sapient Corporation; Atlanta (GA); On-site; USD 160,000 - 200,000; Full time

Benefits offered by this job

Inclusive culture

Learning opportunities

Competitive compensation

Work-life balance

Health benefits

Paid leave

Wellness program

Job summary

Publicis Sapient is seeking a Lead Adobe Target Developer to own end-to-end Target implementations and front-end delivery. You'll partner with product, analytics, design, AEM and MarTech teams to translate experimentation goals into scalable, measurable experiences.

You will mentor developers, enforce code quality and support faster test delivery while aligning teams on standards and governance. Strong communication and leadership are essential.

Qualifications

• Strong hands-on Adobe Target experience including A/B testing, multivariate testing, experience targeting, personalization, audience setup, profile scripts, parameters, QA, debugging and activity lifecycle management.
• Strong front-end development experience with JavaScript, TypeScript, HTML, CSS, responsive design, accessibility, browser developer tools, cross-browser testing and web performance practices.
• Experience implementing Target activities using custom code, reusable scripts, front-end components, QA utilities and integration patterns with analytics or measurement tools.
• Working knowledge of Git-based development, branching, pull requests, code review, deployment workflows and release readiness practices.
• Ability to assess implementation options, troubleshoot technical issues, manage dependencies and recommend practical, scalable and maintainable solutions.

Responsibilities

• Lead end-to-end Adobe Target implementation for A/B tests and other Target-driven experiences.
• Build and maintain front-end code for Target activities using JavaScript, TypeScript, HTML, CSS.
• Configure and support Adobe Target activities, audiences, profile scripts and QA links.
• Provide technical leadership by guiding implementation decisions and standards.

Skills

Adobe Target

Front-end Dev

Leadership

QA

Analytics integration

Education

Bachelor's degree

Master's degree

Tools

Adobe Target

Git

JavaScript

TypeScript

HTML/CSS

Job description

Publicis Sapient is seeking a Lead Adobe Target Developer to own end-to-end Target implementations and front-end delivery. You'll partner with product, analytics, design, AEM and MarTech teams to translate experimentation goals into scalable, measurable experiences.

You will mentor developers, enforce code quality and support faster test delivery while aligning teams on standards and governance. Strong communication and leadership are essential.