Senior Adobe Target Lead & Front-End Architect

Publicis Sapient; Irving (TX); On-site; USD 160,000 - 200,000; Full time

Benefits offered by this job

Inclusive workplace and collaboration

Ongoing learning and development opps

Competitive compensation and benefits

Flexibility for work-life balance

Comprehensive health benefits for you

Generous paid leave and holidays

Wellness program and employee support

Job summary

Publicis Sapient is seeking a Lead Adobe Target Developer to own end-to-end Target implementations and drive personalized experiences. The role blends hands-on front-end coding with technical leadership, coordinating with product, analytics, AEM, and MarTech teams to turn experimentation goals into scalable solutions.

Responsibilities include building Target-enabled experiences with JavaScript/TypeScript/HTML/CSS, maintaining QA standards, and mentoring other developers to improve speed, quality

Qualifications

• Bachelor’s or master’s degree in information technology, computer science, digital technology, design or equivalent experience.
• Strong hands-on Adobe Target experience including A/B testing, multivariate testing, experience targeting, personalization, audience setup, profile scripts, parameters, QA, debugging and activity lifecycle management.
• Strong front-end development experience with JavaScript, TypeScript, HTML, CSS, responsive design, accessibility, browser developer tools, cross-browser testing and web performance practices.
• Experience implementing Target activities using custom code, reusable scripts, front-end components, QA utilities and integration patterns with analytics or measurement tools.
• Working knowledge of Git-based development, branching, pull requests, code review, deployment workflows and release readiness practices.

Responsibilities

• Lead end-to-end Adobe Target implementation for tests, experience targeting, personalization and other Target-driven experiences.
• Build and maintain front-end code for Target activities using JavaScript, TypeScript, HTML, CSS, responsive design and accessibility standards.
• Configure and support Adobe Target activities, audiences, profile scripts, mbox or parameter usage, QA links, activity prioritization and delivery safeguards.
• Partner with product, design, analytics, AEM, MarTech and business teams to translate experimentation goals into technically sound, measurable implementations.
• Provide technical leadership by guiding implementation decisions, aligning teams on standards and influencing delivery from idea to release.

Skills

Adobe Target

Front-end development

Leadership

JavaScript

TypeScript

HTML/CSS

QA

Cross-browser

Mentoring

Education

Bachelor’s or Master’s degree in IT/CS/digital tech/design

Tools

Git

A/B testing tools/Target

Browser DevTools

CI/CD

Job description

Publicis Sapient is seeking a Lead Adobe Target Developer to own end-to-end Target implementations and drive personalized experiences. The role blends hands-on front-end coding with technical leadership, coordinating with product, analytics, AEM, and MarTech teams to turn experimentation goals into scalable solutions.

Responsibilities include building Target-enabled experiences with JavaScript/TypeScript/HTML/CSS, maintaining QA standards, and mentoring other developers to improve speed, quality