Adobe Target Lead Engineer | Personalization & QA Excellence

Publicis Sapient; Houston (TX); On-site; USD 160,000 - 200,000; Full time

Benefits offered by this job

Inclusive workplace

Learning opportunities

Competitive compensation

Flexible work

Comprehensive health benefits

Generous paid leave

Wellness program

Job summary

Publicis Sapient is seeking a Lead Adobe Target Developer to own end‑to‑end Target implementations and deliver scalable, measurable experiences. You will spearhead frontend work, collaborate with product, analytics, AEM, and MarTech teams, and mentor engineers to raise delivery quality.

You will guide architecture, establish standards for QA, performance, and accessibility, and drive efficient experimentation with robust delivery safeguards across projects.

Qualifications

• Bachelor’s or master’s degree in information technology, computer science, digital technology, design or equivalent experience.
• Strong hands‑on Adobe Target experience including A/B testing, multivariate testing, experience targeting, personalization, audience setup, profile scripts, parameters, QA, debugging and activity lifecycle management.
• Strong front‑end development experience with JavaScript, TypeScript, HTML, CSS, responsive design, accessibility, browser developer tools, cross‑browser testing and web performance practices.
• Experience implementing Target activities using custom code, reusable scripts, front‑end components, QA utilities and integration patterns with analytics or measurement tools.

Responsibilities

• Lead end‑to‑end Adobe Target implementation for A/B tests, experience targeting, personalization, recommendations, multivariate tests and other Target‑driven experiences.
• Build and maintain front‑end code for Target activities using JavaScript, TypeScript, HTML, CSS, responsive design, accessibility standards and cross‑browser development practices.
• Configure and support Adobe Target activities, audiences, profile scripts, mbox or parameter usage, QA links, activity prioritization, targeting rules and delivery safeguards.
• Partner with product, design, analytics, AEM, MarTech and business teams to translate experimentation goals into technically sound, measurable implementations.
• Provide technical leadership by guiding implementation decisions, aligning teams on standards, resolving ambiguity and influencing a practical path from idea to delivery.

Skills

Adobe Target

Frontend development

Technical leadership

Cross-functional collaboration

QA & accessibility

Education

Bachelor’s or Master’s degree in IT/CS/Design or equivalent

Tools

Git-based development

Adobe Target ecosystem

AEM, MarTech

JavaScript/TypeScript/HTML/CSS

Job description

Publicis Sapient is seeking a Lead Adobe Target Developer to own end‑to‑end Target implementations and deliver scalable, measurable experiences. You will spearhead frontend work, collaborate with product, analytics, AEM, and MarTech teams, and mentor engineers to raise delivery quality.

You will guide architecture, establish standards for QA, performance, and accessibility, and drive efficient experimentation with robust delivery safeguards across projects.