Adobe Target Lead Engineer & Personalization Architect

Publicis Sapient; Houston (TX); On-site; USD 160,000 - 200,000; Full time

Benefits offered by this job

Inclusive workplace

Learning opportunities

Competitive compensation and benefits

Work-life balance flexibility

Health benefits

Paid leave and holidays

Wellness program

Job summary

Publicis Sapient in Houston, TX is seeking a Lead Adobe Target Developer to drive end-to-end Target implementations, experiments and personalization initiatives. You will partner with product, analytics, design and AEM teams to translate goals into scalable, measurable solutions, while mentoring engineers and upholding coding standards.

Role emphasizes delivery ownership, QA rigor, and governance for experimentation, with strong emphasis on collaboration, performance, and maintainable front-end

Qualifications

• Bachelor’s or master’s degree in information technology, computer science, digital technology, design or equivalent experience.
• Strong hands-on Adobe Target experience including A/B testing, multivariate testing, experience targeting, personalization, audience setup, profile scripts, parameters, QA, debugging and activity lifecycle management.
• Experience implementing Target activities using custom code, reusable scripts, front-end components, QA utilities and integration patterns with analytics or measurement tools.
• Working knowledge of Git-based development, branching, pull requests, code review, deployment workflows and release readiness practices.
• Ability to assess implementation options, troubleshoot technical issues, manage dependencies and recommend practical, scalable and maintainable solutions.
• Strong communication and leadership skills with the ability to influence decisions, align cross-functional partners and explain technical concepts to product, business, analytics, design, development and leadership partners.
• Experience managing stakeholder relationships, driving alignment across cross-functional teams and communicating status, risks, decisions and recommendations to leadership audiences.
• Experience mentoring developers, leading technical discussions, creating documentation and supporting standards or governance for experimentation and personalization delivery.
• Experience using LLMs as a complementary resource for development, troubleshooting, documentation and efficiency opportunities.

Responsibilities

• Lead end-to-end Adobe Target implementation for A/B tests, experience targeting, personalization, recommendations, multivariate tests and other Target-driven experiences.
• Configure and support Adobe Target activities, audiences, profile scripts, mbox or parameter usage, QA links, activity prioritization, targeting rules and delivery safeguards.
• Partner with product, design, analytics, AEM, MarTech and business teams to translate experimentation goals into technically sound, measurable implementations.
• Mentor developers on Target implementation practices, front-end development standards, QA methods and technical problem solving.
• Define and enforce standards for code quality, QA, accessibility, performance, version control, release readiness, documentation and experimentation governance.

Skills

Adobe Target

Front-end development

Technical leadership

Mentoring

Stakeholder management

Cross-functional collaboration

Education

Bachelor's or Master's in IT/CS

Tools

Git

AEM

MarTech tools

QA utilities

Job description

Publicis Sapient in Houston, TX is seeking a Lead Adobe Target Developer to drive end-to-end Target implementations, experiments and personalization initiatives. You will partner with product, analytics, design and AEM teams to translate goals into scalable, measurable solutions, while mentoring engineers and upholding coding standards.

Role emphasizes delivery ownership, QA rigor, and governance for experimentation, with strong emphasis on collaboration, performance, and maintainable front-end