Senior Adobe Target Lead & Experience Engineer

Publicis Sapient; Atlanta (GA); Presencial; USD 160.000 - 200.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Inclusive workplace

Learning opportunities

Competitive compensation

Flexible work-life balance

Health benefits

Generous paid leave

Wellness program

Descripción de la vacante

Publicis Sapient is seeking a Lead Adobe Target Developer to own end-to-end Adobe Target implementations, guide front-end development, and partner with product, analytics, design, AEM, MarTech and engineering teams. You will mentor developers, set standards for QA, performance, and accessibility, and drive faster test delivery while ensuring measurable personalization outcomes.

You will lead complex experiments, collaborate across disciplines, and help shape engineering practices that enable

Formación

• Bachelor's or master's degree in information technology, computer science, digital technology, design or equivalent experience.
• Strong hands-on Adobe Target experience including A/B testing, multivariate testing, experience targeting, personalization, audience setup, profile scripts, parameters, QA, debugging and activity lifecycle management.
• Experience implementing Target activities using custom code, reusable scripts, front-end components, QA utilities and integration patterns with analytics or measurement tools.
• Working knowledge of Git-based development, branching, pull requests, code review, deployment workflows and release readiness practices.
• Ability to assess implementation options, troubleshoot technical issues, manage dependencies and recommend practical, scalable and maintainable solutions.
• Strong communication and leadership skills with the ability to influence decisions, align cross-functional partners and explain technical concepts to product, business, analytics, design, development and leadership partners.
• Experience managing stakeholder relationships, driving alignment across cross-functional teams and communicating status, risks, decisions and recommendations to leadership audiences.
• Experience mentoring developers, leading technical discussions, creating documentation and supporting standards or governance for experimentation and personalization delivery.
• Experience using LLMs as a complementary resource for development, troubleshooting, documentation and efficiency opportunities.

Responsabilidades

• Lead end-to-end Adobe Target implementation for A/B tests, experience targeting, personalization, recommendations, multivariate tests and other Target-driven experiences.
• Configure and support Adobe Target activities, audiences, profile scripts, mbox or parameter usage, QA links, activity prioritization, targeting rules and delivery safeguards.
• Partner with product, design, analytics, AEM, MarTech and business teams to translate experimentation goals into technically sound, measurable implementations.
• Provide technical leadership by guiding implementation decisions, aligning teams on standards, resolving ambiguity and influencing a practical path from idea to delivery.
• Manage stakeholder expectations by communicating delivery tradeoffs, technical risks, dependencies, timelines and implementation options clearly and proactively.
• Facilitate alignment across product, business, analytics, design, AEM, MarTech and engineering partners to support prioritization, intake planning, launch readiness and post-test learnings.
• Define and enforce standards for code quality, QA, accessibility, performance, version control, release readiness, documentation and experimentation governance.
• Create reusable scripts, patterns, utilities, documentation and technical guidance that improve experimentation speed, consistency and operational reliability.
• Mentor developers and business technologists on Adobe Target implementation practices, front-end development standards, QA methods and technical problem solving.
• Mentor developers and business technologists on Adobe Target implementation practices, front-end development standards, QA methods and technical problem solving.
• Experience using LLMs as a complementary resource for development, troubleshooting, documentation and efficiency opportunities.

Conocimientos

Leadership

Stakeholder management

Communication

Mentoring

Problem solving

Educación

Bachelor's or Master's degree in IT/CS/Digital Tech

Herramientas

Git-based development

Descripción del empleo

Publicis Sapient is seeking a Lead Adobe Target Developer to own end-to-end Adobe Target implementations, guide front-end development, and partner with product, analytics, design, AEM, MarTech and engineering teams. You will mentor developers, set standards for QA, performance, and accessibility, and drive faster test delivery while ensuring measurable personalization outcomes.

You will lead complex experiments, collaborate across disciplines, and help shape engineering practices that enable