Adobe Target Lead Engineer: Personalization & A/B Delivery

Sapient Corporation; Boston (MA); On-site; USD 160,000 - 200,000; Full time

Benefits offered by this job

Health benefits

Learning & development

Competitive compensation

Work-life balance

Paid time off

Wellness program

Job summary

Publicis Sapient in Boston seeks a Lead Adobe Target Developer to own end-to-end Target implementations and drive scalable, measurable experiences. You will partner with product, design, analytics and MarTech teams to deliver high-quality, accessible front-end work and QA-driven delivery.

You will mentor developers, set coding standards, and guide decisions to align stakeholders and accelerate test delivery while improving personalization outcomes.

Qualifications

• Bachelor's or master's degree in information technology, computer science, digital technology, design or equivalent experience.
• Strong hands-on Adobe Target experience including A/B testing, multivariate testing, personalization and audience setup.
• Strong front-end development with JavaScript, TypeScript, HTML, CSS and responsive design.
• Experience implementing Target activities with analytics or measurement integrations.
• Working knowledge of Git-based development, branching and release workflows.
• Ability to guide decisions, manage dependencies and deliver scalable solutions.
• Excellent communication and leadership across cross-functional teams.
• Experience mentoring developers and leading technical discussions.
• Experience using LLMs to assist development and troubleshooting.

Responsibilities

• Lead end-to-end Adobe Target implementation for tests and Target-driven experiences.
• Build and maintain front-end code for Target activities (JavaScript, HTML, CSS, responsive design).
• Configure and support Target activities, audiences, profile scripts and QA links.
• Translate goals into technically sound, measurable implementations with cross-functional partners.
• Provide technical leadership and enforce coding standards and governance.

Skills

Adobe Target

A/B testing

Front-end development

JavaScript

TypeScript

HTML/CSS

Accessibility

QA

Git

Leadership

Education

Bachelor's or Master's in IT/CS

Tools

Git

Adobe Target

AEM

Job description

Publicis Sapient in Boston seeks a Lead Adobe Target Developer to own end-to-end Target implementations and drive scalable, measurable experiences. You will partner with product, design, analytics and MarTech teams to deliver high-quality, accessible front-end work and QA-driven delivery.

You will mentor developers, set coding standards, and guide decisions to align stakeholders and accelerate test delivery while improving personalization outcomes.