Adobe Target Tech Lead: Personalization & Experimentation

Publicis Sapient; Atlanta (GA); On-site; USD 160,000 - 200,000; Full time

Benefits offered by this job

Diversity & collaboration

Learning opportunities

Competitive compensation

Work-life balance

Health benefits

Paid leave

Wellness program

Job summary

Publicis Sapient is seeking a Lead Adobe Target Developer to own end‑to‑end Target implementations for A/B tests and personalization across experiences. You will build front‑end solutions with JavaScript, TypeScript, HTML and CSS, ensure accessibility, and guide teams on best practices.

You will partner with product, design, analytics, AEM and MarTech to translate goals into scalable, measurable implementations, mentor developers, and drive delivery readiness while maintaining quality standards

Qualifications

• Strong hands‑on Adobe Target experience including A/B testing, multivariate testing, experience targeting, personalization, audience setup, profile scripts, parameters, QA, debugging and activity lifecycle management.
• Strong front‑end development experience with JavaScript, TypeScript, HTML, CSS, responsive design, accessibility, browser developer tools, cross‑browser testing and web performance practices.
• Experience implementing Target activities using custom code, reusable scripts, front‑end components, QA utilities and integration patterns with analytics or measurement tools.
• Working knowledge of Git‑based development, branching, pull requests, code review, deployment workflows and release readiness practices.
• Ability to assess implementation options, troubleshoot technical issues, manage dependencies and recommend practical, scalable and maintainable solutions.
• Strong communication and leadership skills with the ability to influence decisions, align cross‑functional partners and explain technical concepts to product, business, analytics, design, development and leadership partners.
• Experience managing stakeholder relationships, driving alignment across cross‑functional teams and communicating status, risks, decisions and recommendations to leadership audiences.
• Experience mentoring developers, leading technical discussions, creating documentation and supporting standards or governance for experimentation and personalization delivery.
• Experience using LLMs as a complementary resource for development, troubleshooting, documentation and efficiency opportunities.

Responsibilities

• Lead end‑to‑end Adobe Target implementation for A/B tests, experience targeting, personalization, recommendations, multivariate tests and other Target‑driven experiences.
• Build and maintain front‑end code for Target activities using JavaScript, TypeScript, HTML, CSS, responsive design, accessibility standards and cross‑browser development practices.
• Configure and support Adobe Target activities, audiences, profile scripts, mbox or parameter usage, QA links, activity prioritization, targeting rules and delivery safeguards.
• Partner with product, design, analytics, AEM, MarTech and business teams to translate experimentation goals into technically sound, measurable implementations.
• Provide technical leadership by guiding implementation decisions, aligning teams on standards, resolving ambiguity and influencing a practical path from idea to delivery.
• Manage stakeholder expectations by communicating delivery tradeoffs, technical risks, dependencies, timelines and implementation options clearly and proactively.
• Facilitate alignment across product, business, analytics, design, AEM, MarTech and engineering partners to support prioritization, intake planning, launch readiness and post‑test learnings.
• Define and enforce standards for code quality, QA, accessibility, performance, version control, release readiness, documentation and experimentation governance.
• Troubleshoot activity delivery, audience qualification, front‑end behavior, analytics integration, browser issues and production defects related to Target implementations.
• Create reusable scripts, patterns, utilities, documentation and technical guidance that improve experimentation speed, consistency and operational reliability.
• Mentor developers and business technologists on Adobe Target implementation practices, front‑end development standards, QA methods and technical problem solving.

Skills

Adobe Target

Front-end development

Leadership

A/B testing

JavaScript

TypeScript

HTML

CSS

Accessibility

Cross-browser testing

QA

Git

Education

Bachelor’s or Master’s degree in information technology / computer science / digital technology / design or equivalent

Tools

Git

Job description

Publicis Sapient is seeking a Lead Adobe Target Developer to own end‑to‑end Target implementations for A/B tests and personalization across experiences. You will build front‑end solutions with JavaScript, TypeScript, HTML and CSS, ensure accessibility, and guide teams on best practices.

You will partner with product, design, analytics, AEM and MarTech to translate goals into scalable, measurable implementations, mentor developers, and drive delivery readiness while maintaining quality standards