Adobe Target Lead: Front-End Personalization Architect

Sapient Corporation; Chicago (IL); On-site; USD 160,000 - 200,000; Full time

Benefits offered by this job

Inclusive culture

Learning opportunities

Competitive compensation

Work-life balance

Health benefits

Generous leave and holidays

Wellness program

Job summary

Publicis Sapient is seeking a Lead Adobe Target Developer to drive end-to-end Target implementations, partner with product, analytics, design and MarTech teams, and mentor engineers in delivering scalable personalization experiences.

You will own technical delivery, QA, and code quality standards while enabling faster test cycles and reliable experimentation outcomes. Experience with A/B/multivariate tests and audience setup is essential.

Qualifications

• Strong hands-on Adobe Target experience including A/B testing, multivariate testing, personalization, audience setup, QA and activity lifecycle management.
• Front-end development with JavaScript/TypeScript/HTML/CSS, responsive design, accessibility and cross-browser testing.
• Experience with analytics or measurement tool integrations and reusable code patterns.

Responsibilities

• Lead end-to-end Adobe Target implementation for tests and personalized experiences.
• Build and maintain front-end code for Target activities using modern web technologies.
• Configure Target activities, audiences, profile scripts, QA links and delivery safeguards.
• Provide technical leadership and align teams on standards and delivery options.
• Mentor developers and technologists on Target implementation practices and QA methods.
• Troubleshoot delivery, audience qualification, analytics integration and production defects.

Skills

Leadership

Communication

Mentoring

Cross-functional collaboration

Problem solving

Strategic thinking

Education

Bachelor's or master's in IT/CS/ Digital Tech

Tools

Adobe Target

JavaScript

TypeScript

HTML

CSS

Git

AEM

Job description

Publicis Sapient is seeking a Lead Adobe Target Developer to drive end-to-end Target implementations, partner with product, analytics, design and MarTech teams, and mentor engineers in delivering scalable personalization experiences.

You will own technical delivery, QA, and code quality standards while enabling faster test cycles and reliable experimentation outcomes. Experience with A/B/multivariate tests and audience setup is essential.