Lead Adobe Target Engineer: Front-End & Personalization

Sapient Corporation; Irving (TX); On-site; USD 160,000 - 200,000; Full time

Benefits offered by this job

Inclusive workplace and collaboration

Ongoing learning and development

Competitive compensation and benefits

Flexibility for work-life balance

Comprehensive health benefits

Generous paid leave and holidays

Wellness program and employee support

Job summary

Publicis Sapient—Irving, TX—seeks a Lead Adobe Target Developer to own end-to-end Target implementations, mentor teams, and deliver scalable personalization experiences. You will collaborate with product, analytics, AEM, MarTech and design to translate goals into measurable, reliable solutions.

The role requires strong frontend skills, Adobe Target mastery and a track record of delivering high-quality experiments and personalization initiatives in enterprise settings.

Qualifications

• Bachelor's or master's degree in IT/CS or related field.
• Hands-on Adobe Target experience including A/B tests, multivariate testing, personalization, audiences and QA.
• Strong front-end development with JavaScript/TypeScript/HTML/CSS and accessibility.
• Experience integrating Target with analytics/measurement tools and deployment workflows.

Responsibilities

• Lead end-to-end Adobe Target implementation for tests and personalized experiences.
• Build and maintain front-end code for Target activities using modern web technologies.
• Configure and support Target activities, audiences, profile scripts and QA links.
• Provide technical leadership and align teams on standards and delivery options.
• Mentor developers and business technologists on Target practices and standards.
• Troubleshoot delivery, audience qualification, analytics integration and production defects.

Skills

Adobe Target

Front-end Development

Technical Leadership

QA & Testing

Cross-functional Collaboration

Troubleshooting

LLM-assisted Dev

Education

Bachelor's or Master's in IT/CS/Design

Tools

Git

Adobe Target

Job description

Publicis Sapient—Irving, TX—seeks a Lead Adobe Target Developer to own end-to-end Target implementations, mentor teams, and deliver scalable personalization experiences. You will collaborate with product, analytics, AEM, MarTech and design to translate goals into measurable, reliable solutions.

The role requires strong frontend skills, Adobe Target mastery and a track record of delivering high-quality experiments and personalization initiatives in enterprise settings.