LATAM Field Marketing Manager: ABM & Demand Gen Lead

Teradata; Lincoln (NE); Hybrid; USD 112,000 - 168,000; Full time

Benefits offered by this job

Health care benefits

401(k) plan

Time-off program

Flexible work model

Job summary

Teradata seeks a Manager, Field Marketing focused on LATAM with oversight for North American markets. The role drives ABM and demand generation to accelerate the sales cycle, partnering with LATAM sales teams to build regional plans and pipeline.

Travel across markets and collaboration with channel partners are expected to support both direct and indirect sales channels. You will work with regional leadership to deliver localized campaigns, events, and content, while leveraging Salesforce and

Qualifications

• Bachelor's degree required.
• 5–8 years in B2B marketing with field marketing, demand generation or ABM.
• Regional LATAM marketing experience across diverse markets.
• Experience in B2B enterprise software, data, analytics or AI.
• Strong organizational skills for events and budgets.
• Understanding of direct and indirect (channel/partner) sales.
• Data-driven with ability to translate insights into action.
• Salesforce proficiency for campaign and pipeline reporting.
• Fluent English and Spanish; Portuguese helpful.

Responsibilities

• Drive demand generation across LATAM and NA markets with clear pipeline targets.
• Coordinate asset and campaign delivery in ABM and marketing automation platforms.
• Work with regional sales and SDRs to align activity with pipeline goals.
• Enable localized campaigns for Spanish- and Portuguese-speaking markets.
• Design and execute ABM programs for named and cluster accounts.
• Plan and manage regional field and virtual events end-to-end.
• Provide social media support for local leaders.
• Coordinate regional marketing calendar and budget.
• Analyze full-funnel performance and adjust programs accordingly.

Skills

ABM programs

Demand generation

Field marketing

Channel/partner marketing

Analytics

Project management

Multi-market experience

English

Spanish

Portuguese

Education

Bachelor's degree

Tools

Salesforce

Influ2

Eloqua

Job description

Teradata seeks a Manager, Field Marketing focused on LATAM with oversight for North American markets. The role drives ABM and demand generation to accelerate the sales cycle, partnering with LATAM sales teams to build regional plans and pipeline.

Travel across markets and collaboration with channel partners are expected to support both direct and indirect sales channels. You will work with regional leadership to deliver localized campaigns, events, and content, while leveraging Salesforce and