LATAM Field Marketing Lead – ABM & Demand Gen

Teradata

Olympia (WA)

On-site

USD 112,000 - 168,000

Full time

2 days ago

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Job summary

Teradata is seeking a Manager, Field Marketing focused on LATAM with responsibilities across the USA and Canada. The role pairs with LATAM sales teams to drive ABM and demand generation programs, accelerating the sales cycle and expanding regional pipeline.

The ideal candidate will run regional ABM, content localization for Spanish/Portuguese markets, and multi-channel campaigns, while partnering with channel partners and the North America team. Travel as needed.

Qualifications

5–8 years of experience in B2B marketing, with a focus on field marketing, demand generation, or ABM.
Regional marketing experience across Latin America, with an understanding of the region's markets.
Experience in B2B enterprise software, data, analytics, or AI.

Responsibilities

Drive demand generation across LATAM and NA markets with pipeline ownership targets.
Coordinate asset and campaign delivery into ABM and marketing automation platforms (Influ2, Eloqua).
Collaborate with regional sales leadership to align marketing activity with pipeline goals and create enablement materials.
Enable localized campaigns for Spanish- and Portuguese-speaking markets across the region.
Design and execute ABM programs targeting named and cluster accounts with multi-touch sequences.