LATAM Field Marketing Lead - ABM & Demand Gen

Teradata; Dover (DE); Hybrid; USD 112,000 - 168,000; Full time

Job summary

Teradata is seeking a Manager, Field Marketing focused on LATAM with additional NA responsibilities. You will drive demand generation, ABM programs, and content activation across LATAM and support USA/Canada markets.

You will collaborate with regional sales, SDRs, and channel partners, leading multi-market campaigns and events, while optimizing the regional marketing calendar and budget.

Qualifications

• Bachelor's degree required.
• 5–8 years of experience in B2B marketing, with focus on field marketing/demand generation/ABM.
• Regional marketing experience across Latin America and understanding of market diversity.
• Experience in B2B enterprise software, data, analytics, or AI.
• Strong organizational skills with field and virtual events management.
• Understanding of direct and indirect (channel/partner) sales environments.
• Data-driven mindset and ability to translate insights into action.
• Fluent English and Spanish; Portuguese a plus; strong communication in multiple languages.

Responsibilities

• Drive demand generation across LATAM with digital programs, events, partner marketing, and content syndication; maintain pipeline ownership.
• Coordinate asset delivery into ABM and marketing automation platforms (Influ2, Eloqua) with account-level targeting.
• Collaborate with regional sales leadership and SDRs to align marketing to pipeline goals and create enablement materials.
• Enable localized campaigns and messaging for Spanish- and Portuguese-speaking markets.
• Design and execute ABM programs targeting named accounts; map buying committees and activate content.
• Plan regional field and virtual events end-to-end; manage campaigns and post-event assets.
• Provide social media support for local leaders and measure regional marketing performance.
• Manage regional marketing calendar and budget; analyze full-funnel performance.

Skills

ABM programs

Demand generation

Field marketing

Sales collaboration

Marketing automation

Salesforce CRM

Multilingual (English/Spanish/Portuguê

Event planning

Education

Bachelor's degree

Tools

Influ2

Eloqua

Job description

Teradata is seeking a Manager, Field Marketing focused on LATAM with additional NA responsibilities. You will drive demand generation, ABM programs, and content activation across LATAM and support USA/Canada markets.

You will collaborate with regional sales, SDRs, and channel partners, leading multi-market campaigns and events, while optimizing the regional marketing calendar and budget.