LATAM Field Marketing Manager | ABM & Demand Gen

Teradata; Frankfort (KY); Hybrid; USD 112,000 - 168,000; Full time

Job summary

Teradata is seeking a Manager, Field Marketing focused on LATAM with responsibility for North America markets. This role drives ABM and demand gen programs, collaborating with LATAM sales teams to build pipeline and accelerate the sales cycle.

The ideal candidate has 5–8 years in B2B marketing, regional LATAM experience, and strong knowledge of ABM, field events, and content syndication. Travel domestically and internationally as needed, with a hybrid work model.

Qualifications

• 5–8 years of experience in B2B marketing, focused on field marketing, demand generation or ABM.
• Regional marketing experience across Latin America, with knowledge of its diverse markets.
• Experience in B2B enterprise software, data, analytics, or AI.
• Strong organizational skills and event management experience.
• Proficient in Salesforce and CRM data for funnel measurement.

Responsibilities

• Drive demand generation across LATAM with digital programs, events, partner marketing and content syndication.
• Coordinate assets and campaigns for ABM and marketing automation platforms.
• Align regional marketing with sales to hit pipeline goals and develop enablement materials.
• Enable localized campaigns and industry messaging for Spanish/Portuguese markets.
• Design and execute ABM programs for named and cluster accounts across the region.

Skills

B2B marketing

Field marketing

Demand generation

ABM programs

Data-driven

Sales collaboration

Education

Bachelor's degree

Tools

Salesforce

CRM reporting

Job description

Teradata is seeking a Manager, Field Marketing focused on LATAM with responsibility for North America markets. This role drives ABM and demand gen programs, collaborating with LATAM sales teams to build pipeline and accelerate the sales cycle.

The ideal candidate has 5–8 years in B2B marketing, regional LATAM experience, and strong knowledge of ABM, field events, and content syndication. Travel domestically and internationally as needed, with a hybrid work model.