LATAM Field Marketing Manager, ABM & Demand Gen

Teradata; Richmond (VA); Vor Ort; USD 112.000 - 168.000; Vollzeit

Zusammenfassung

Teradata seeks a Manager, Field Marketing focused on LATAM, with responsibilities across North America. The role drives ABM and demand generation programs to accelerate the sales cycle and build net new pipeline.

Hands-on execution across diverse markets requires collaboration with sales, SDRs, partners, and regional leaders. The ideal candidate has 5–8 years in B2B marketing, strong experience with ABM, and proficiency in Salesforce/Eloqua.

Qualifikationen

• Bachelor's degree required.
• 5–8 years in B2B marketing, with field marketing/demand gen/ABM focus.
• Regional LATAM marketing experience with cross-market awareness.
• Experience in B2B enterprise software, data, analytics, or AI.
• Strong org skills; proven in managing field and virtual events.
• Understanding of direct and indirect (channel/partner) sales models.
• Data-driven with ability to diagnose funnel performance and act on insights.
• Fluent in English and Spanish; Portuguese a plus.

Aufgaben

• Drive demand gen across LATAM with digital programs, events, partner marketing, and content syndication, with clear pipeline ownership.
• Coordinate assets and campaigns in ABM and marketing automation platforms (Influ2, Eloqua), ensuring account-level targeting.
• Work with regional sales leadership and SDRs to align marketing to pipeline goals and develop enablement materials.
• Enable localized campaigns and partner messaging for Spanish- and Portuguese-speaking markets.
• Design and run ABM programs targeting named and cluster accounts, with multi-touch sequences in Spanish/Portuguese.
• Plan regional events end-to-end, including setup, promotions, and post-event asset management.
• Provide social media support for regional leaders and track regional marketing performance.
• Manage regional marketing calendar and budget; analyze full-funnel performance.

Kenntnisse

ABM programs

Demand generation

Field marketing

Sales alignment

Marketing automation

Salesforce reporting

Ausbildung

Bachelor's degree

Tools

Influ2

Eloqua

Salesforce

Jobbeschreibung

Teradata seeks a Manager, Field Marketing focused on LATAM, with responsibilities across North America. The role drives ABM and demand generation programs to accelerate the sales cycle and build net new pipeline.

Hands-on execution across diverse markets requires collaboration with sales, SDRs, partners, and regional leaders. The ideal candidate has 5–8 years in B2B marketing, strong experience with ABM, and proficiency in Salesforce/Eloqua.