LATAM Field Marketing Manager — ABM & Demand Gen

Teradata; Helena (MT); On-site; USD 112,000 - 168,000; Full time

Job summary

Teradata seeks a Manager, Field Marketing focused on LATAM with additional support for USA/Canada. You will lead ABM and demand generation programs, partner with LATAM sales, and drive pipeline growth across a diverse market.

The role requires regional experience, fluency in English and Spanish, with Portuguese a plus, and travel as needed. The position emphasizes hands-on execution, content localization, and close collaboration with sales leadership, SDRs, and channel partners to optimize

Qualifications

• Bachelor's degree required
• 5–8 years in B2B marketing with field marketing/demand generation/ABM
• Regional marketing experience across Latin America
• Experience in B2B enterprise software, data, analytics, or AI
• Strong org skills with events management
• Experience with direct and indirect (channel/partner) sales environments
• Data-driven and analytical mindset for full-funnel performance
• Proficient in Salesforce campaign and pipeline reporting

Responsibilities

• Drive demand generation across LATAM with digital programs, field events, partner marketing, content syndication
• Coordinate assets and campaigns in ABM and marketing automation platforms
• Align marketing activity with pipeline goals with regional sales leadership
• Enable localized campaigns for Spanish and Portuguese markets
• Design ABM programs for named and cluster accounts with multi-touch digital sequences
• Plan and manage regional field and virtual events end-to-end
• Provide social media support for regional leaders
• Coordinate regional marketing calendar and budget
• Analyze full-funnel performance and adjust programs
• Support channel/partner marketing activity including MDF utilization
• Support USA and Canada initiatives alongside North America team
• Travel domestically and internationally as needed

Skills

ABM programs

Demand generation

Marketing automation

Content syndication

Salesforce CRM

Channel/partner marketing

Event management

English language

Spanish language

Portuguese language

Education

Bachelor's degree

Tools

Influ2

Eloqua

Job description

Teradata seeks a Manager, Field Marketing focused on LATAM with additional support for USA/Canada. You will lead ABM and demand generation programs, partner with LATAM sales, and drive pipeline growth across a diverse market.

The role requires regional experience, fluency in English and Spanish, with Portuguese a plus, and travel as needed. The position emphasizes hands-on execution, content localization, and close collaboration with sales leadership, SDRs, and channel partners to optimize