LATAM Field Marketing Manager — ABM & Demand Gen

Teradata; Trenton (NJ); On-site; USD 112,000 - 168,000; Full time

Benefits offered by this job

Health care

401(k) retirement savings plan

Paid time off

Job summary

Teradata seeks a Manager, Field Marketing focused on LATAM with additional support for USA/Canada. You will drive ABM and demand generation programs, partner with LATAM sales, and manage pipeline-linked campaigns across diverse markets.

You will work cross-functionally to adapt content for Spanish and Portuguese markets, coordinate events, and optimize funnel metrics. Strong regional marketing experience and Salesforce proficiency are required.

Qualifications

• Bachelor's degree required.
• 5–8 years of experience in B2B marketing focused on field marketing, demand generation, or ABM.
• Regional marketing experience across Latin America is essential.
• Experience in B2B enterprise software, data, analytics, or AI is preferred.
• Strong organizational skills and experience managing field/virtual events.
• Understanding of direct and indirect (channel/partner) sales environments.
• Data-driven mindset with ability to turn insights into action.
• Fluent English and Spanish required; Portuguese a plus.

Responsibilities

• Drive demand generation across LATAM with clear pipeline ownership and KPI targets.
• Coordinate asset and campaign delivery into ABM/MA platforms (Influ2, Eloqua) for account-level targeting.
• Collaborate with regional sales to align marketing with pipeline goals and create enablement assets.
• Enable localized campaigns and adapt messaging for Spanish- and Portuguese-speaking markets.
• Plan and manage regional field and virtual events end-to-end.
• Provide social media support and regional marketing calendar/budget management.
• Analyze full-funnel performance and adjust programs to improve conversion.
• Support channel/partner marketing and MDF activity in indirect sales markets.
• Collaborate with North America team for USA/Canada initiatives.

Skills

Field marketing

Demand generation

ABM

Latin America experience

Marketing automation

Data-driven

Cross-functional collaboration

Sales alignment

Education

Bachelor's degree

Tools

Influ2

Eloqua

Salesforce

Job description

Teradata seeks a Manager, Field Marketing focused on LATAM with additional support for USA/Canada. You will drive ABM and demand generation programs, partner with LATAM sales, and manage pipeline-linked campaigns across diverse markets.

You will work cross-functionally to adapt content for Spanish and Portuguese markets, coordinate events, and optimize funnel metrics. Strong regional marketing experience and Salesforce proficiency are required.