LATAM Field Marketing Manager — ABM & Demand Gen

Teradata; Jackson (MS); On-site; USD 112,000 - 168,000; Full time

Job summary

Teradata seeks a Manager, Field Marketing focused on LATAM, with additional responsibilities for supporting North American markets (USA and Canada). The role drives ABM and demand programs to accelerate the sales cycle and generate net new pipeline.

The candidate will partner with LATAM sales, channel partners, and North America teams to develop marketing plans, content, and events across multiple markets, including Spanish and Portuguese-speaking regions.

Qualifications

• Bachelor's degree required.
• 5–8 years of experience in B2B marketing with field marketing or demand generation focus.
• Regional marketing experience across Latin America.
• Experience in B2B enterprise software, data, analytics, or AI.
• Strong organizational skills managing field and virtual events.
• Understanding of direct and indirect (channel/partner) sales environments.
• Data-driven mindset with ability to translate insights into action.
• Fluent English and Spanish; Portuguese a plus.

Responsibilities

• Drive demand generation across LATAM with ABM and demand programs.
• Coordinate asset and campaign delivery in ABM and marketing automation platforms (Influ2, Eloqua).
• Partner with regional sales and SDRs to align activity to pipeline and create enablement materials.
• Enable localized campaigns and messaging for Spanish- and Portuguese-speaking markets.
• Design and execute ABM programs for named and cluster accounts in the region.
• Plan and manage regional field and virtual events end-to-end.

Skills

B2B marketing

Field marketing

Demand generation

ABM

Salesforce

Data-driven

English

Spanish

Education

Bachelor's degree

Tools

Influ2

Eloqua

CRM systems

Job description

Teradata seeks a Manager, Field Marketing focused on LATAM, with additional responsibilities for supporting North American markets (USA and Canada). The role drives ABM and demand programs to accelerate the sales cycle and generate net new pipeline.

The candidate will partner with LATAM sales, channel partners, and North America teams to develop marketing plans, content, and events across multiple markets, including Spanish and Portuguese-speaking regions.