LATAM Field Marketing Lead - ABM & Demand Gen

Teradata; Salt Lake City (UT); On-site; USD 112,000 - 168,000; Full time

Benefits offered by this job

Flexible work model

Inclusive environment

Job summary

Teradata is seeking a Manager, Field Marketing focused on LATAM with responsibility for North America markets. You will partner with LATAM sales teams to generate pipeline, execute ABM and demand-gen programs, and drive regional campaigns in Spanish and Portuguese.

Travel across the region and to NA as needed. You will collaborate with regional leaders, drive field events, and optimize go-to-market plans using Salesforce metrics and marketing automation.

Qualifications

• Bachelor's degree in a related field.
• 5–8 years in B2B marketing with field marketing, demand gen or ABM.
• Experience across Latin America; understands regional markets.
• Experience in B2B enterprise software, data, analytics, or AI.
• Strong organizational skills and event management experience.

Responsibilities

• Drive demand generation across LATAM with pipeline ownership targets.
• Coordinate ABM and marketing automation with asset delivery.
• Align marketing activity with sales pipelines and enable field teams.
• Localize campaigns for Spanish and Portuguese markets; adapt messaging.
• Plan regional ABM and multi-touch digital sequences; field events end-to-end.
• Travel domestically and internationally as needed.

Skills

ABM programs

Demand generation

Salesforce CRM

English & Spanish

Project management

Channel/partner marketing

Marketing automation

Content strategy

Data analytics

Lead nurturing

Education

Bachelor's degree

Tools

Influ2

Eloqua

CRM systems

Marketing automation

Job description

Teradata is seeking a Manager, Field Marketing focused on LATAM with responsibility for North America markets. You will partner with LATAM sales teams to generate pipeline, execute ABM and demand-gen programs, and drive regional campaigns in Spanish and Portuguese.

Travel across the region and to NA as needed. You will collaborate with regional leaders, drive field events, and optimize go-to-market plans using Salesforce metrics and marketing automation.