LATAM Field Marketing Manager – ABM & Demand Gen

Teradata; Nashville (TN); On-site; USD 112,000 - 168,000; Full time

Job summary

Teradata is seeking a Manager of Field Marketing focused on LATAM, with responsibilities across North American markets. You will drive demand generation through ABM, events, and content syndication, coordinating with LATAM sales and SDR teams to hit pipeline targets and accelerate the sales cycle.

You will lead localized campaigns in Spanish and Portuguese, work with marketing automation platforms, and manage the regional calendar and budget.

Qualifications

• Bachelor’s degree required.
• 5–8 years in B2B marketing, with focus on field marketing, demand generation, or ABM.
• Regional marketing experience across Latin America.
• Experience in B2B enterprise software, data, analytics, or AI.
• Strong organizational skills with field and virtual events management.
• Fluent English and Spanish; Portuguese a plus.

Responsibilities

• Drive demand generation across LATAM with digital programs, field events, partner marketing, and content syndication, with clear pipeline ownership.
• Coordinate asset and campaign delivery into ABM and marketing automation platforms (Influ2, Eloqua).
• Align marketing activity with regional sales goals; create field enablement materials and outreach templates.
• Enable localized campaigns for Spanish- and Portuguese-speaking markets across LATAM.
• Design and execute ABM programs for named and cluster accounts with content activation and multi-touch sequences in Spanish and Portuguese.
• Plan regional field and virtual events end-to-end, including Cvent build and post-event asset management.
• Provide social media support for local leaders and SMEs.
• Coordinate regional marketing calendar, weekly updates, and quarterly performance reviews.
• Manage regional marketing budget and calendar; analyze full-funnel performance and adjust programs.

Skills

ABM programs

Demand generation

Field marketing

Analytics

Sales alignment

English/Spanish/Portuguese

Education

Bachelor’s degree

Tools

Influ2

Eloqua

Job description

Teradata is seeking a Manager of Field Marketing focused on LATAM, with responsibilities across North American markets. You will drive demand generation through ABM, events, and content syndication, coordinating with LATAM sales and SDR teams to hit pipeline targets and accelerate the sales cycle.

You will lead localized campaigns in Spanish and Portuguese, work with marketing automation platforms, and manage the regional calendar and budget.