LATAM Field Marketing Manager - ABM & Demand Gen

Teradata; Denver (CO); Hybrid; USD 112,000 - 168,000; Full time

Job summary

Teradata is seeking a Manager of Field Marketing with a LATAM focus and NA support. You will drive ABM and demand generation, coordinating regional campaigns and assets to accelerate the North America and LATAM sales cycles.

You’ll collaborate with LATAM sales teams, partners, and regional leaders to tailor messaging for Spanish and Portuguese markets. You will manage regional events, content localization, and budget, while using Salesforce to measure funnel performance and pipeline impact.

Qualifications

• Bachelor's degree in a relevant field.
• 5–8 years of experience in B2B marketing.
• Regional marketing experience across Latin America.
• Experience in B2B enterprise software, data, analytics, or AI.
• Strong organizational skills with experience managing field and virtual events.
• Understanding of direct and indirect (channel/partner) sales environments.
• Data-driven and analytical mindset with funnel performance insights.
• Proficiency in Salesforce and campaign/pipeline reporting.

Responsibilities

• Lead ABM and demand generation programs across LATAM.
• Coordinate campaigns into ABM and marketing automation platforms (Influ2, Eloqua).
• Align marketing activity with regional sales goals and create enablement materials.
• Enable localized campaign execution for Spanish- and Portuguese-speaking markets.
• Design and execute ABM programs with multi-touch sequences across regions.

Skills

B2B marketing

Field marketing

Demand generation

ABM programs

Regional LATAM marketing

Salesforce

CRM reporting

Data-driven mindset

Multilingual communication

Education

Bachelor's degree

Tools

Influ2

Eloqua

CRM systems

Job description

Teradata is seeking a Manager of Field Marketing with a LATAM focus and NA support. You will drive ABM and demand generation, coordinating regional campaigns and assets to accelerate the North America and LATAM sales cycles.

You’ll collaborate with LATAM sales teams, partners, and regional leaders to tailor messaging for Spanish and Portuguese markets. You will manage regional events, content localization, and budget, while using Salesforce to measure funnel performance and pipeline impact.