LATAM Field Marketing Lead - ABM & Demand Gen

Teradata; Carson City (NV); Hybrid; USD 112,000 - 168,000; Full time

Job summary

Teradata in the United States is seeking a Manager, Field Marketing focused on LATAM, with responsibility for North American markets. You will lead ABM and demand generation programs, working with LATAM sales teams to generate pipeline and strengthen preference for Teradata solutions.

The role requires hands-on execution, collaboration with regional marketing, sales, and channel partners, and proficiency in Salesforce and marketing automation.

Qualifications

• Bachelor's degree in a relevant field.
• 5–8 years of experience in B2B marketing, with a focus on field marketing, demand generation, or ABM.
• Regional marketing experience across Latin America, with an understanding of the region's markets.
• Experience in B2B enterprise software, data, analytics, or AI.
• Strong organizational skills with experience managing field and virtual events.
• Understanding of both direct and indirect (channel/partner) sales environments.
• Data-driven and analytical mindset, comfortable diagnosing full-funnel marketing performance and turning insights into action.
• Proficient in Salesforce, including campaign and pipeline reporting, and using CRM data to measure and improve funnel conversion.
• Proactive, self-motivated, innovative, and collaborative mindset.
• Fluent English and Spanish (spoken and written) required. Additional Portuguese language skills preferred.

Responsibilities

• Drive demand generation activity across the region through a mix of digital programs, field events, partner marketing, and content syndication — with clear pipeline ownership and contribution targets.
• Coordinate asset and campaign delivery into ABM and marketing automation platforms (e.g. Influ2, Eloqua) ensuring content is correctly structured for account-level and industry-vertical targeting.
• Work closely with regional sales leadership and SDR teams to align marketing activity to pipeline goals, and create field enablement materials, outreach templates, and call campaign assets that improve lead-to-meeting conversion.
• Enable localized campaign execution, content adaptation, and industry and partner messaging suited to Spanish- and Portuguese-speaking markets across the region.
• Design and execute ABM programs targeting named and cluster accounts across the region — including buying committee mapping, account-level content activation, and multi-touch digital sequences in both Spanish and Portuguese.
• Plan and manage regional field and virtual events end-to-end, including Cvent build, promotion, and post-event asset management.
• Provide social media support for local leaders and subject matter experts.
• Coordinate stakeholder input for the regional marketing calendar, weekly Sales/SDR updates, and regular regional marketing performance reviews.
• Proactively manage the regional marketing calendar and budget.
• Take a data-driven approach to analysing full-funnel performance, from lead generation through to pipeline and closed business, diagnosing where conversion drops and adjusting programs accordingly.
• Support channel and partner marketing activity, including co-branded campaigns and MDF utilization in indirect sales markets.
• Support field marketing and demand generation activity in the USA and Canada alongside the North America team, as a secondary focus to the LATAM region.
• Travel domestically and internationally as needed.

Skills

Fluent English

Fluent Spanish

Portuguese (preferred)

Salesforce proficiency

Marketing automation

ABM experience

Demand generation

Education

Bachelor's degree

Tools

Influ2

Eloqua

CRM systems

Job description

Teradata in the United States is seeking a Manager, Field Marketing focused on LATAM, with responsibility for North American markets. You will lead ABM and demand generation programs, working with LATAM sales teams to generate pipeline and strengthen preference for Teradata solutions.

The role requires hands-on execution, collaboration with regional marketing, sales, and channel partners, and proficiency in Salesforce and marketing automation.