LATAM Field Marketing Lead - ABM & Demand Gen

Teradata; Jacksonville (FL); On-site; USD 110,000 - 150,000; Full time

Job summary

Teradata is seeking a Manager, Field Marketing to lead LATAM programs and support North America markets. The role will drive ABM and demand generation across LATAM, coordinating with sales, channel partners, and regional marketing teams.

You will execute targeted campaigns and enable field-based growth across multiple markets. The ideal candidate has 5–8 years in B2B marketing, fluent English and Spanish, and the ability to craft messages for Spanish- and Portuguese-speaking audiences.

Qualifications

• Bachelor's degree in a relevant field.
• 5–8 years of B2B marketing experience in field marketing or demand generation.
• Regional marketing experience across Latin America.
• Experience in B2B enterprise software, data, analytics, or AI.
• Strong organizational skills and experience managing field and virtual events.
• Fluent English and Spanish; Portuguese language skills preferred.

Responsibilities

• Drive demand generation activity across LATAM with a mix of digital programs, field events, partner marketing, and content syndication — with clear pipeline ownership and contribution targets.
• Coordinate asset and campaign delivery into ABM and marketing automation platforms (e.g. Influ2, Eloqua) ensuring content is correctly structured for account-level and industry-vertical targeting.
• Work closely with regional sales leadership and SDR teams to align marketing activity to pipeline goals, and create field enablement materials, outreach templates, and call campaign assets that improve lead-to-meeting conversion.
• Enable localized campaign execution, content adaptation, and industry and partner messaging suited to Spanish- and Portuguese-speaking markets across the region.
• Design and execute ABM programs targeting named and cluster accounts across the region — including buying committee mapping, account-level content activation, and multi-touch digital sequences in both Spanish and Portuguese.
• Plan and manage regional field and virtual events end-to-end, including Cvent build, promotion, and post-event asset management.

Skills

ABM programs

Demand generation

Field marketing

B2B marketing

Sales collaboration

Marketing automation

Education

Bachelor's degree

Tools

Influ2

Eloqua

Salesforce

Job description

Teradata is seeking a Manager, Field Marketing to lead LATAM programs and support North America markets. The role will drive ABM and demand generation across LATAM, coordinating with sales, channel partners, and regional marketing teams.

You will execute targeted campaigns and enable field-based growth across multiple markets. The ideal candidate has 5–8 years in B2B marketing, fluent English and Spanish, and the ability to craft messages for Spanish- and Portuguese-speaking audiences.